3 Secret Things Your Business Needs (That You May Not Know About!)
If you’re starting a business, then I’m sure you have a list of things that you need. This includes all the obvious stuff you’ve read on countless other blogs. Today, I’m going to bring you some information you probably haven’t seen before. I’ve listed three things your business needs, that you may not know about:
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LinkedIn Company Page
A lot of modern businesses get carried away with social media. Primarily, they use popular sites to market their company online. The problem is, a lot of people forget about an important social media platform, LinkedIn. They create business accounts for every other platform and neglect to make one for this. LinkedIn allows you to create company pages and showcases your business. This is vital if you want to get the word out there on a professional platform. Furthermore, your employees should have accounts that can connect with your company page. All this does is allow you to build up an online network of business contacts. LinkedIn is essential for finding exciting contacts within your industry. It’s also a great place to document the progress of your company. Your business needs this, trust me!
Credit Card Processing
Naturally, your business needs to accept payments for its goods. Every good business should offer various payment options to their customers. This includes offering more than just debit card payments. Some people like to pay for things via credit cards, as it’s more secure. Especially if they’re making a big payment. So, it’s essential that your business accepts credit card payments. To do this, you need credit card processing. This is a way for your company to process payments via credit cards. You’ll have to find a provider that makes this possible for you. Be warned, a lot of processing providers can deem businesses as ‘high-risk.’ This could be because of the industry you’re in or your bad business credit. Don’t worry, you can still get high-risk credit card processing! Just don’t be surprised if some providers reject you when you go to them. Find one that deals with high-risk businesses, and you’ll be fine.
A Brand Identity
The final thing you need is a brand identity. I find this is something very few new entrepreneurs know about. When you start a business, you realize that you need a brand logo. So, you draw one up and leave it at that. Then, you carry on with your marketing campaign and look to promote your business. Now, you need a brand identity to help promote your company effectively. You have to give off a certain image to the public. Why? Because it helps people identify with your brand and your company. Consumers will become attached to brands that they identify with. As a result, you can see much better customer retention and new customer gains. So, create a brand identity, and boost your following.
If you didn’t know about these things before, then you do now! Ensure your business makes an effort to include these things in its plans. By doing so, you’ll have a good chance of making it big.