If You Want Top Talent, You’ve Gotta Nail Your Marketing
When most entrepreneurs think about marketing, they usually think about marketing a service or a product. But when it comes to the job market, marketing the company as a whole is just as important. It turns out that today’s job market candidates are becoming a lot more discerning. They can afford to be, thanks to the healthy economy and the high demand from other first for their services. This means, that for small businesses if you want top talent, it is tough. For startups, it’s even harder. Sometimes it can seem like sourcing talented individuals is next to impossible.
With that said, marketing is a powerful tool – one that you can use to help attract the best talent to your company. It’s something many of the world’s biggest companies do already. Showing off their highly developed corporate wellness programs or pointing out that their employees are among the most satisfied in the world. And it’s something you can do too.
Talk About All Your Interesting Projects
One way to get people interested in your company is to advertise your most exciting projects. An unsung benefit of working for some companies is that fact that the work itself is just fun. Sure, investment banks might pay sky-high salaries, but the day to day work itself is dull and stressful – a combination that the vast majority of people with talent don’t want. Thus, you can extol the benefits of working for your company by pointing out that if talented people come and work for you. They’ll never be short of interesting things to do.
Talk About All The Training You Offer
Talented employees tend to be ambitious people. As a result, they want to know that when they join a company, they will be able to progress. One way to do this, according to Ellis Whittam, is to provide them with training. Training helps build marketable skills that they can then use to get a promotion or a higher wage.
Make A Fuss About Your Company Online
The best companies in the world are constantly marketing the benefits of working for them on the internet, whether it’s through social media sites like LinkedIn, or through banner ads and videos. Red Bull, for instance, makes a point about showing off its offices whenever it can. Proving to potential employees that working at the company is like nothing they’ve experienced before. The offices themselves are bright, spacious and eclectic, giving the company the edge it needs to attract the very best people.
Market Jobs At Networking Events
Networking is important for professional people who want to work their way up the career ladder. But it’s also important for businesses who want to seek out the best talent. Often the attendees of networking events are self-selected individuals with an enormous range of skills. Making events the ideal place to find new people. Smart businesses, therefore, spend a lot of time and effort fielding people to attend these events to strike up conversations and find out whether people will be willing to join the company.
Hire Your Advocates
If you want to get the word out about how great it is to work for your company. One of the best things you can do is hire your biggest advocates. These are the people who are otherwise independent of your company but perhaps write a blog or make videos in support of your products. Because they tend to have lots of connections on social media. They’re great when you’re trying to attract top talent from further afield. Have an influencer talk about the benefits of working for you. You’ll soon find talented people knocking at your door.
Have A Mission
Perhaps the most powerful way to motivate people to join your company is to have a mission. Unlike prior generations, millennials want their jobs to be about more than merely earning money. They want to feel as if they are really making a difference in the world. Companies with a strong mission can provide a sense of purpose and give modern workers some of the non-material benefits that they crave.
Steve Jobs often talked about how he advertised working for Apple. One of the things that he insisted upon was being in love with what the company did. He wanted every person who worked under him to believe that they were doing something that would change the world and leave its mark on history. Of course, Jobs was ultimately proven right. And Apple has amongst the best reputations as a place to work in the world.
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