What Is Event Marketing And How Do You Do It?
What Is Event Marketing? Event marketing is quite simple. Essentially, you host an event and invite a plethora of important guests to said event. Due to the entertainment and free alcohol, people mingle and swap information. By the end of the night, a good event will secure your company a variety of leads. That is the theory, but the reality isn’t always that positive. To reap the rewards of an event, you need to execute it properly. Otherwise, you will just host a glorified party that has no meaning. Here’s what you need to do to host a successful event.
The simple truth is that your event won’t go to plan. It doesn’t matter how hard you try because something will go wrong in the end. And, you are better off accepting it and trying to react when it does happen. Still, that doesn’t mean that you can’t plan for a cockup. Plus, it doesn’t mean that you can’t try and run a smooth event. At least when you have a plan you have a better chance of doing it right. So, plan everything from the catering to entertainment and then come up with a contingency. Hopefully, this will minimise the damage.
Know Your Guests
At the end of the day, the event is for the guests and no one else. As such, the event should cater to their every need. Do they have dietary restrictions? What about their favourite choice of alcohol? You don’t know? Well, you should because you need to know your guests. Only when you know them intimately can you tailor an event to their preferences. Without being intrusive, do a bit of digging. Or, try and remember the times they gave you an insight into their lives. Any small piece of information is important.
Stand Out From The Crowd
Event marketing is becoming more popular, which means a lot of events roll into one. The first sin of event marketing is failing to be memorable, so it is important to stand out from the other events. There are plenty of ways to do it, but your entertainment is the best option. Nothing says memorable more than a band or an artist that everyone wants to watch. If you can get the right entertainment, you will add a lot of value. Also, finish the night with a few pyrotechnics. There is nothing wrong with going to an events pyrotechnics hire firm for fireworks and confetti. You will certainly stand out from the crowd!
Set A Budget
Finally, the last rule to remember is to set a budget. Events can soon spiral out of control, and you don’t want to pay over the odds. Yes, you want to impress, but not at the cost of your business. Lots of businesses have filed for bankruptcy because of a lack of finances. You don’t want your bankruptcy statement to read ‘lavish party’ as the cause of your petition.
Event marketing is a great way to market a company. Now that you know what is event marketing and how to do it, you can add it to your strategy.