What Do Retail Customers Demand?
When it comes to making a retail store work, it is all about the customer. Every decision you make needs to be based on the customer. This is actually a good rule of thumb if you are ever unsure about something. If you or a colleague are wondering whether to make a particular change, stop and ask yourself: is this right for the customer? You will probably find that most of the time, the changes you are looking to make are actually more centered around making your job easier or improving profits. Both of them are fine sentiments, but not as noble as improving the customer’s experience. Make it a rule, instead, that if something isn’t right for the customer, you just don’t do it. This is likely to send you in just the right direction. Of course, to be able to do that, you need to know what do retail customers demand.
Is it what your customers really want. Let’s see if we can answer that question.
An Easy Experience
It’s simple enough if you think about it. Your customers want to come into the building, grab what they want (plus maybe a couple of impulse buys), pay and get out. Above all, what your customers are looking for is an experience which is easy to follow. If they don’t have that, then it is unlikely that they will think very highly of your store, or want to return in a hurry. You can make their experience easier by having a sensible and logical layout to the shop, for a start, to stop them having to hunt around for ages. You can also use the latest postcard swipers and up-to-date till software to ensure the point-of-sale experience is faultless. These little things soon add up to make for easier customer experience.
There is nothing that customers like less than when a company treats them like just another consumer. If you can find ways to treat your customers with greater respect, this will likely earn you some points with them. You can achieve this easily by making the experience as personalized as possible. There are a number of ways to do this. The more that you take on board, the more impressed your customers are likely to be.
Plenty Of Staff
Something that is always quick to impress customers is if there are a huge number of staffs on board at any one time. Having the help available is always going to go down well. Make sure that you really put effort into getting your staffing levels right. This can be something that takes a long time to get right, but mostly it is a matter of trial and error. Play around with it and see; you don’t want to leave your customers hanging, but you also don’t want a surplus of staff. That only makes it look as though your business is failing, which leads to an unattractive image of your store.