Why Your Website Isn’t Ranking In Search Results Like You Want It To
Where your site ranks in search results is directly correlated to how visible it is to your customers. But things in the world and search ranking can be a little complicated. For example, your website might be doing very well one day. Then the next day, your website isn’t ranking in search results like you want it to, you think you’ve got Google’s search algorithm sussed out.
Or, you might be in the position where your site has never ranked very well. Perhaps you’ve done everything you can to optimize your website, but it still isn’t doing as well as you would have hoped. You have done everything right, doing things like including the relevant keywords and produced plenty of fresh content and yet, for some reason, Google hasn’t ranked your site higher.
Here we are going to look at some of the reasons why your website isn’t ranking in search results. Let’s take a Look.
Your Site Is New
Many people think that if their site has been up for a month, it should rank highly in search engines. But getting your site to rank in the top 10 sites for any given particular keyword is very difficult. In fact, this process can take years.
After your site has been up for a couple of weeks, (three of the most), it should be indexed by Google’s trawling the bots. But business owners should remember that there is no guarantee that bots will find their web pages and index them for search engines.
The good news is that you can see if your site has been indexed by Google. All you need to type is site:yoursite.com into the URL bar at the top of the browser. All of the pages from your site that have been indexed will show up in search results.
If your site doesn’t turn up in Google Search results, there is another option to submit your site to the search engine manually. Most of the time this won’t be a necessary, although you may have to do it if your website was built using certain website design templates.
You Are Targeting Short Tail Keywords
Because of the fact that the Internet has been around for a while now, many of the most common keywords a highly competitive. This means that new sites need to focus on low-volume, highly specific keywords that are very relevant to their business. Part of any good SEO campaign according to poet.co/poet-media/seo/ is to do an in-depth review of your website. Use a keyword planner to find out exactly which keywords are being searched for. Then think carefully how you can incorporate them into your content.
Don’t target very short and very common popular keywords, as it is unlikely you will ever make any significant headway in the ranking by using them.
Your Content Is Poor
The word “thin” is often used to describe content that doesn’t provide much use to readers according to www.linkedin.com. This often happens to businesses who publish content to increase the word count on their website rather than generate real value for their customers. Keep content high-quality, and you’ll rise up the ranks and boost conversions.