Up To Date – Staying Ahead of The Curve in Marketing
Staying ahead of the curve in marketing is difficult these days. There are so many brilliant strategies out there, and the way that we market our businesses is constantly changing. If you aren’t up to date with the latest platforms and trends, you’ll get left behind and your competitors will start taking all of your customers. If you want to make sure that you stay in front, these are the latest marketing trends that you need to be aware of.
You can create all of the brilliant content that you want, and you will probably get some business from it. But, consumers want more these days. They want something that they can interact with. Getting customers to actively participate in your marketing material by using things like quizzes, will leave a more lasting impression on them and they will be more likely to buy your product.
These days, online personalities carry a lot of weight. A standard advert will go some way to convincing potential customers that you are the business for them. But if you have the endorsement of a personality that they trust, they will be more willing to invest in your business. Having a popular blogger or youtube personality review your product can really boost sales.
Mobile Marketing is one of the most effective marketing platforms out there. If you aren’t using it, then your strategy is definitely out of date. There are a few different forms of mobile marketing that you can use. Mobile game ads are great for targeting large numbers of people, as is mobile native advertising, because it is a more subtle way of reaching your customers, without being heavy handed with adverts, which some people can find overwhelming.
Chatbots are something that you have probably experienced, possibly without even realizing it. They can imitate a human that can advertise your product. This without the overheads of having to pay somebody to perform that function. That way, consumers can get personalized responses to any queries. And, Chatbots can also tailor advertising that is specifically targeted at a certain customer.
Virtual and Augmented Reality
At the moment, this technology is mainly being used for gaming. But some companies have already started looking into its potential as a marketing tool. In the next few years, the way of all kinds of media, we see, is very likely to be revolutionized, including the marketing materials. The reason is, it is so useful for marketing. It can give customers a much better idea of the reality of your product. More than just seeing a picture or video of it.
Consumers don’t want to feel like they are being constantly bombarded with generalized advertising material. Personalizing it for them makes them much more likely to engage with it, rather than just scrolling past it. If potential customers feel that some thought and effort has gone into the advertising material that you show them, then they are more likely to commit to reading it.