Traditional Games Stores Are Out – The Marketing Behind Modern Games
Over the last few years, the way that people buy games has changed in loads of ways. As traditional games stores close, most people are opting to get digital copies of the titles they want to play. Of course, as a developer, this changes the way you have to market your games. You can’t longly rely on people seeing your cover amongst the others. It’s easy for your project to go unnoticed with all the competition. To help you out with this, this post will be going through two different areas which will impact the popularity of your game release.
To begin, the most important part of this can often be the way that you structure your business model for the game you’re trying to sell. Nowadays, there are two ways this is usually done. Of course, though, this doesn’t mean you can’t experiment or look to other companies for new ideas of your own.
Route One: Traditional
The first option here is the traditional route. In this scenario, you will be selling you game for a flat fee. With other content coming at a smaller price. This will appeal to those looking to avoid overspending on their game, while also making it very easy for you to predict how much you can make out of it. An option like this is usually best of games which are single player. Without vanity items or upgrades which could be paid for.
Route Two: Free-To-Play
Of course, in the modern world, all businesses are having to adapt the way they make their money. And, free-to-play schemes can be some of the best ways to do this. Instead of charging money for the initial purchase of the game, it will be free on release. Over time, you will provide updates, adding functionality and new things to your title. Eventually starting to add some paid content to your game. In most cases, this will be vanity items and will be best in games with multiplayer functionality.
Once you’ve figured out exactly how you want to sell your game, you can start to think about the ways that you’re going to market it to people. There are some key ideas to keep in your mind here. Below, you can find some examples of these, but, like the route you choose, it’s also worth doing some research here, too.
– Letting Them Play:
One of the very best ways to get someone excited about something is by putting it in front of them. With your game, you have loads of changes to do this, but it should start where you have control. Trade shows are great places for this. Eventually, though, most developers will let people try betas and early access versions of their game. There are some mistakes to avoid here, and you need to be careful. People won’t like it if you provide benefits to people who buy the game early, like on-release expansions and DLC. Instead, if you sell anything, it should be less than what people will get when the game comes out.
– Spread The Word:
Of course, you won’t get many people playing your game unless they have heard about it. Spreading the word about software in a very competitive world is hard. It will start with your website, and you may have to learn a thing or two about search and intent, along with their relationship with each other. This will help you to craft a site which comes with exactly the right complimentary links. Along with this, you could also think about some influencer marketing. Also, you can be paying YouTube or streaming personalities to have fun with your title.
– Create Additional Content:
The best games on the modern market always distinguish themselves with the content they give to their fans after the game has come out. If you run loads of updates, expanding the game, giving people more things to do, and getting more players, you will be able to make more money. People will be excited to see a game which is being worked on all the time. So, if you’re able to devote enough time to it, you could build a very strong following simply by doing your job.
Hopefully, this post will inspire you to start working harder on the time you put into marketing your next hit video game. This sort of industry has become incredibly competitive over the last few years. With loads of companies fighting for the top spot, you have to work very hard to get noticed. And, even harder to keep yourself from disappearing.