Seven Trade Show Booth Ideas
Most businesses attend trade shows at some time or another to network with other businesses, meet potential customers and advertise their products or services. If you do a lot of trade shows, you’ll know that eventually, they all start to get a bit samey. They are with very similar displays, freebies, and options on offer. To stand out on a busy trade floor, try and find ways to make sure your stand stands out from the crowd. Here we have seven trade show booth ideas for you.
1. Go sustainable.
Use recycled and recyclable materials in your stand, and shout about it! This works especially well in industries that tend to have environmental concerns anyway. Or, for business targeting a young audience, who tend to worry about these things.
2. Make your product the main focus.
Launching something new or have a superstar product? Make that the central focus. Use trade show display shelves to build a space where the new or star item can take center stage and get all the attention.
3. Create an interactive experience with virtual reality.
One of the best trade show booth ideas is virtual reality. VR is a great way to showcase a big range of products and services. For example, if you’re an architect, create a VR walk-through of one of your designs.
4. Provide relief to tired guests.
Trekking around a show floor can be tiring. Encourage people into your booth by offering them somewhere to take a break. Put out some comfy chairs, have power sockets for charging phones, or serve good coffee. When people are resting, you can have a chat with them about their show experience and your business.
5. Let people interact with your product.
People like to get up close and personal with products, especially at trade shows. Have samples out on display that people can pick up and handle in order to get a closer look. Have someone working on the stand who can spend their time demonstrating products, whether one-on-one with a customer on the stand or to a wider audience passing the stand.
6. Encourage social sharing.
Display your social media handles any hashtags that you want people to use prominently on the stand. You could also have QR codes on products for people to scan to share where they are and what they’re looking at. This encourages people to interact with you after the show and hopefully helps you to gain some new, interested, and engaged followers.
7. Collect data.
Have a way to collect data from those who visit your stand. Put out tablets for people to enter their data (offering a prize as an incentive to do so can work very well). Or, put out bowls for people to drop their business cards into (again, a prize draw will encourage people to do this). After the show, you should have lots more contact information, and you can follow up with anyone you think will be useful to your business or a potential customer after the show. Just make sure you’re following any data privacy laws and that people understand what you will do with their data afterward.