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The Urban Dictionary of Digital Marketing

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The Urban Dictionary of Digital Marketing

The Urban Dictionary of Digital Marketing

With the prevalence of online marketing, companies worldwide are looking for new and inventive ways to transform their businesses. Looking for ways which help them stand out against their competitors. With the majority of consumers being exposed to advertising and marketing campaigns on a digital platform, one may wonder what forces drive a successful marketing campaign. There is not one way to ensure a successful campaign, but rather all these marketing strategies, listed in the urban dictionary of digital marketing, work together to ensure customer growth.

Just using one system alone will not build a network as quickly as using all strategies in conjunction with one another. Hiring someone or getting advice from an expert that specializes in Digital Marketing can help provide the clear structure to your marketing campaign. If you get the chance, have a look at some of the top 50 trustworthy digital marketing experts you should follow to help build your network and learn more about digital marketing.  

The Urban Dictionary of Digital Marketing
The Urban Dictionary of Digital Marketing

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Branding

Branding a company or product gives leverage to consumers and builds trust over nameless brands. It is free to do, and there are lots of services out there that design free logos. Putting a face to your brand opens a further opportunity for networking within other professional services.

Blogging

Blogging is a great way of creating a platform to share news about your products. Used correctly, by using strategies such as Search Engine Optimization, or SEO, is a vital component of any digital marketing strategy and in particular blogging. Used correctly, it can increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. It also allows you to promote products without the need of mainstream advertising.   

The Urban Dictionary of Digital Marketing - Blogging.
The Urban Dictionary of Digital Marketing – Blogging.

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Social Media

Social Media Marketing isn’t as easy as one may assume. It does take a lot of work to build and nurture an audience, but when done right, it is worthwhile. Companies seen to have large social media networks tend to use the engaging and topical content. Social media marketing can also help with developing the branding and image of a company.

Email Marketing

Email marketing has amazing results. Firstly, it is free and allows companies to collect subscribers from their mailing lists and social media followers. After building a network, a simple newsletter can be created to drive returning customers. Having a regular newsletter service can encourage that repeat traffic to your site. As well as provide a platform for new customers to gain more knowledge about your brand.    

The Urban Dictionary of Digital Marketing - A regular newsletter service.
The Urban Dictionary of Digital Marketing – A regular newsletter service.

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Giveaways

People love free things, and anytime this can be utilized in your business is a chance to encourage new customers. Providing free giveaways, or holding a competition to engage your customers, will encourage customer interaction with your brand. Through providing a free product or service, businesses will usually see a surge in purchases or connections, helping make back those profits used for your freebie giveaways.

Write Online Press Release

Utilizing online press releases allows services to provide their information in a formal setting. Online press releases increase the chances of newspapers, blogs, or other media sources seeing the release published. And, writing posts about the company or product, they are using the information provided. This offers opportunities for your business to appear in mainstream media without the extra cost of advertising.

 

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19/04/2017 Ralf - D. Scheffler

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