How Digital Marketing Influenced by Social Media Trends
Social platforms have emerged into the major e-commerce store due to the explosion in its user base. On average, people spend 37 minutes every day by surfing through social platforms. As millions conglomerate and spend their time on social platforms, it has eventually evolved into a commercial medium. A recent survey has noted that a staggering 88% of people between the age of 18-29 have social media accounts. People in this age group are the target audience for most of the brands, who are less conscious about the money they spend. Hence, social platforms have turned into an important medium for marketing rather than all sorts of digital marketing.
The age group that has been largely exposed to visual content is the Millennials and Generation Z. There are educational applications on the app store and play store that teach students through videos and pictorial representations. Instead of reading a large part of the texts, they see more video content. So, if you reach these people with a description with a huge chunk of words, it won’t avail of any use. Thus, videos have gained significance as the primary source of marketing medium. Subsequently, adapting to the trend, Facebook and Instagram have equipped their platforms that fit perfectly for videos. TikTok and all other social platforms that had a boom in recent years are video-centric.
Facebook has dedicated a section for videos, whereas Instagram has rolled out IGTV to sustain its userbase. It is predicted that 87% of online content will be in the form of videos by 2022. Thus, social platforms are undergoing all the necessary transformations to sustain their users. As marketing has come a long way with the advent of new technologies, social platforms’ characteristics to accept them and mold them to it accordingly have gained the trust of the marketers.
The Impact Of Social Platforms:
The reach of your brand on social platforms has a consistent impact on achieving your goals on the other branches of digital marketing. For instance, if your Facebook page had a commendable performance with a higher engagement rate by people liking and consistently commenting on it, you can get a higher ranking on search engine optimization results. Thus, social platforms also act as a deciding factor for your SEO results. Trollishly is widely used by influencers to increase their followers count.
Because they can convince potential customers to buy a product and support a customer, emails are still an effective tool for generating leads. If a prospect clicks an advertisement on a social platform and leaves it without taking any action, you can collect the information about him such as his e-mail, and track him. You can send personalized mail and turn him into a customer. Thus, social platforms act as a perfect lead generation tool for email marketing. Social platforms have a substantial impact on all types of digital marketing.
Latest Social Media Trends:
Contests And Giveaways:
Contests and Giveaways are one of the commonly sought marketing tactics to ignite a person’s interest to buy a product. Brands go with the stories section of Facebook and Instagram to launch contests due to its higher visibility and engagement rate.
Hashtag challenges act as a pathway to strengthening the bond between a brand and a customer. For instance, #JLOSuperBowlChallenge launched on TikTok drove viewers for the league even from countries where the event is not popular.
The increasing trend of brands collaborating with macro-influencers is widely seen across social platforms. Macro-influencers usually have 50,000-300,000 followers. They usually rose to fame by focussing on any subject or exhibiting any of their inner talents.
Ad Broadcast Methods:
As new social platforms are getting added to the play store and app store, you are having a wide range of options to roll-out ads. Launch ads that perfectly co-exist with the platform chosen by you.
The Rise In The Social Sales:
Recently Domino’s have noted that two-third of its sales happen digitally. Social platforms also contribute to a significant part of its social sales. It has its own chatbot integrated to the Facebook Messenger. A portion of Domino’s customers has the habit of making use of the chatbot for placing orders. Many global brands are gearing up to launch their chatbots and integrate them into social messaging platforms. Chatbots are equipped enough to display the commodities based on the interest of the customer and driving them to purchase it.
Instagram has its shoppable posts feature for the benefit of the marketers. Being a picture-dominant platform, shoppable posts have eased brands to promote their product and drive people to take action.
According to a recent survey, nearly 88% of global brands have their presence on Instagram. The reason behind this is, the features on Instagram suits best for them to market their product and to drive people. Today, many start-ups and brands allot a large sum of their budget for digital marketing to Instagram as they find the platform suits well for them to easily engage with the prospects. Kim Kardashian and Kylie Jenner promote their cosmetic products, primarily on Instagram. Those product pages have followers over millions of followers.
People Find Influencers To Be Credible:
The primary essential ingredient in marketing is credibility. If you have to make people buy what you sell, then you have to gain their trust. How come they spend their money on something that they don’t feel trustworthy. Brands are capitalizing on the influencers as a medium to gain the trust of people. Influencers rose to fame by delivering enticing content and interacting with their audience consistently. It is assessed that by 2021 influencer marketing will become the primary medium of social media marketing. Even the newly launched start-ups are looking to tie-up with influencers to scale their products quickly.
How Social Platforms Works Best To Convey Stories?
As an effective tool to convey stories, Social platforms can be utilized. Today, brands are keen on storytelling as they feel that stories have the potential of gaining a customer and sustaining them. Many enterprises and start-ups are looking to go with the art of storytelling to conquer the minds of people. They feel that storytelling is an effective tactic for B2C marketing and to connect with people emotionally. Conveying stories through video could pay you big returns as visual content could last for a longer time in people’s memory. Choose the social platform that your target audience is in large numbers and provide videos. You have a large selection since all-important social platforms are optimized for videos.
Today, everyone is racing against time. To fit with the fast-moving world, Facebook and Instagram have features that work best for ephemeral content. For instance, to deliver short-form stories and grab people’s attention, use Instagram stories can be an effective medium. Instagram stories have a 4x higher engagement rate than standard videos. Hence, chances are high for many people to watch your micro-videos. Thus, Instagram stories can enhance your brand awareness and drive your growth. Today, many brands that have their presence on Instagram posting consistently on the stories section and sustain their customers.
In order to give storytelling a new dimension, Facebook also introduced a similar function, the so-called Facebook thumb stopper. Since vocals cannot be added to this video form, actions are the only language medium. The topic is a great success and is well received by people. With such videos, creativity plays an important role in conveying the stories.
How User-Generated Content Is Gaining Momentum?
User-Generated content plays a significant role in helping brands to achieve higher conversion rates. User-Generated Content is the modern-day word of mouth marketing. This form of content works best on social platforms rather than on any other medium of digital marketing. Many brands try to garner people with user-generated content. They ask customers to share their views about the brand and recent purchases in their social handles. To maximize the conversion rate, you can use the opinions to gain the trust of people. You can take positive feedback posted by any of your customers and post them to your social platform handle.
You can also promote them utilizing paid-ads so that it will reach a large number of people. Thus, your post will grab the attention of as many people as possible. Since you promote your brand by posting how your customer has felt by using your product, you can easily build trust in your brand. User-generated content that is seen as an effective customer retention strategy works best on social platforms. Much better than on other digital media. Hence, brands are mostly keen on going with user-generated content to drive people.
Today, many brands are going with social platforms to reach a larger number of platforms. Moreover, the user base of social platforms spikes up consistently, making it an important medium for marketing. Thereby, brands are pumping in a large sum of money for social media marketing though they have other channels to promote their product and get in touch with a large number of people. It is predicted that by 2021 all major brands will generate 85% of their sales through social platforms. Thus, all sorts of businesses will look to monetize Facebook, Instagram, and TikTok in the best possible way to drive sales. Hence, social platforms play a predominant role in elevating the business.
So they will consistently introduce further social platforms with different characteristics. However, few among them interest people. As Gen Z and Millenials are active on social platforms, they are always keen on use and experience the newly launched ones. As days pass by, with a rise in the user base, they will get the attention of the marketers who will lookout for ways to utilize it in the best possible way. In the coming years, social platforms will play an outstanding role and make up an influential part of digital marketing.
Hi, I’m Sarah Smith. I’m a professional content creator and writes in-depth articles about Social Media and tech reviews. My particular areas of interest are marketing, technology, and anything related to social media. I have published several articles on leading websites and is an avid blogger and Trollishly Social Media Blogger.