Big Reasons Why SEO Is Not The Magic Wand You Think
There is no denying that impact a successful SEO campaign can have for your online business. But the simple truth is that it is not the magic wand that you might think. You can take every DIY SEO manual that exists, and carry out all the technical information that it includes, but it still might not make a difference to your sales and conversions.
And for any business owner who has a business with a web presence, it’s important to understand why SEO isn’t the silver bullet that will instantly bring you results. There are a lot of SEO companies out there. They promise the earth but use underhand and nefarious tactics that could, eventually, harm your business. And on the other side of the coin, if SEO doesn’t give you great results straight away, you might feel that the process has no value whatsoever.
With all this in mind, let’s take a look at the nuances, complications, and trouble you might experience with SEO and how to deal with them. Read on to find out more and see why it is not the magic wand you think.
It’s a waiting game
First of all, you can’t expect any SEO processes to have an immediate impact on your performance. It takes time for the search engines’ algorithms to index your updates. It can take a few months for things to start kicking in. So, if you hire an SEO and they work for a week, don’t sack them just yet. Equally, you should make sure that you understand exactly what your SEO is doing. Ensuring that in three months time you don’t find out you have been ripped off.
It’s an ever-changing world
SEO is a competitive business, and if you manage to outrank your competitor one week, you can bet they will try to do the same to you the next. SEO results are not permanent and can change for a variety of reasons, including algorithm updates by the search engines.
It needs to fit into an overall strategy
Organic SEO is pointless on its own; you have to integrate it into an inbound marketing strategy. Furthermore, your online marketing plans need to fit into the wider context of your entire marketing strategy, which, in turn, needs to address your business objectives. SEO is just a small part of the solution and, ultimately, it needs to have context if you want your campaigns to enjoy success.
It must be kosher
As we mentioned earlier, there are a lot of SEO agencies that use nefarious tactics – known as ‘black hat SEO’ – to try and game the system. Be sure that you don’t end up hiring one of these firms. The end result will often be penalization – and possibly the sinking of your business. Do not look for short-term results, and if any SEO promises to get you ranking in pole position in the SERPS, you should run a mile in the opposite direction.
It needs to convert
Finally, traffic is useless if you aren’t converting those visitors into paying customers. With this in mind, never work with an agency that doesn’t talk about conversion, and relies on visitor numbers alone to prove their worth. Good luck!