RDS Global Marketing

RDS Global Marketing

RDS Global Marketing
  • Home
  • BUSINESS
  • DIGITAL_MARKETING
  • BLOGGING
  • AFFILIATE
  • Forex
  • MARKETING NEWS
  • ONLINE & VIDEO GAMES
  • ABOUT ME

Post

The Hype Of Data Analytics

  • BLOGGING
  • DIGITAL_MARKETING
The Hype Of Data Analytics

Data analytics – Why The Hype?

‘Data analysis’ has become a popular buzzword in business. It’s essentially taking a huge amount of data and using it to better run a company. Before computers, such data would have been inaccessible and too big to calculate. Now a machine can scan millions of pieces of data in a split-second. In the world of marketing, this has lots of potentials. Market research can now be made more precise and be done much quicker. Here are just a few ways to use data analysis within your business and, why is the hype?

You can identify your target audience

Every business has a target audience in mind. But, finding the most likely business leads requires a bit of data analysis. For example, if your company has a website, you may be able to install a Google Analytics plug-in that allows you to see who exactly is visiting your website, at what time and how they’re getting there.

The Hype Of Data Analytics - You can identify your target audience.
The Hype Of Data Analytics – You can identify your target audience.

Image Source

From here you can create more focused marketing campaigns. You may find a certain age group is worth targeting that is visiting at a certain time (you could focus sales calls or social media posts around this time). You may find people are visiting from a certain site in which case placing ads on this site or coming up with some kind of cross-promotion strategy could be possible. It may even be something as simple as identifying a blog post that was popular and writing something similar in order to get even more visitors.

If people can pay through your site, you may even be able to tell who your real leads are. You may be getting lots of visitors on a Monday. But, people may only be buying your product later on in the week. Making this the time to promote.

You can optimize loyalty

Your long-running customers are as important as your new customers. Encouraging loyalty and preventing customers from shopping elsewhere can be done through analytics as this post How Analytics Is Transforming Customer Loyalty Programs shows. Having a loyalty card could be a way of putting this into action. If you work in a coffee shop, you could study data metrics to see who uses their loyalty card the most and what their favorite drinks are. Offering deals with these drinks could keep your loyal customers happy and be a way of promoting other products.

The Hype Of Data Analytics - A lot to improve, like your software and others.
The Hype Of Data Analytics – A lot to improve, like your software and others.

Image Source

You can improve your software performance

It’s important that any software that you’re using in your business is free of bugs and working as quickly as it can. As this article ASP.NET Performance Monitoring: A Developer’s How To Guide showcases, there are ways of using analytics to fine-tune this software. If you’ve created a marketing app or piece of software for your company, you may be able to make it more user-friendly. So, that more people are tempted to use it. Bugs and lagging will make you lose customers. Be able to constantly monitor your software will allow you to iron these out quickly and keep customer retention high.

You can cut your expenses

Analytics software can also help you to more evenly distribute your business’s funds. This is more of a finance than a marketing use, but often the two can be interlinked.

Analytics, for example, can come in use with ordering stock. Rather than simply ordering stock as it runs out, you may be able to use analytics to look for other trends too. Certain products may sell better in winter or at the beginning of each month when people have more money. This could allow you to order more and less stock when you need it. Preventing wastage if this involves food and drink products.

The Hype Of Data Analytics - Big Data.
The Hype Of Data Analytics – Big Data.

Image Source

Analysing data on all aspects of your business’s expenses could allow you to effectively trim costs from cutting down energy to consumption to lowering your insurance rates. Marketing analytics meanwhile might allow you to focus campaigns on certain times of the day to get the most profit. Such as, holding sales calls at a certain time of the day or cutting back on marketing expenses from your website to focus on social media. You’ll find all kinds of accounting software that may be able to help in this area.

 

 

Title Image Source

 

Related

the hype to use data analysis
29/08/2017 Ralf - D. Scheffler

Post navigation

The Hazards Of Starting A Special Interest Blog → ← The Four Cornerstones Of Digital Marketing

Leave a Reply

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  Subscribe  
Notify of

Translate

Categories

  • AFFILIATE
  • BLOGGING
  • BUSINESS
  • DIGITAL_MARKETING
  • E-BOOKS
  • Forex
  • HOME
  • MARKETING NEWS
  • ONLINE & VIDEO GAMES

Recent Posts

  • Making Your Business Better
  • Starting Your Own Business
  • Haulage Firm Up And Running
  • Market Your Business, Who Will Help
  • Green Way Business Marketing
  • Training Day – How to align
  • Skeleton Staff – Getting Your Business Running
  • Business Name – Getting Your Name Out There
Instant Access To Over 5787+PLR Products

Calendar

November 2019
M T W T F S S
« Oct    
 123
45678910
11121314151617
18192021222324
252627282930  

I know that you’ll love Jaaxy, but I want you to see for yourself.

Get 30 free Jaaxy searches when you sign-up for Free Today! 

Keywords

a small businessbuild your own gaming pccompaniesdigital marketersEffective Web marketing Companyfirst companiesforex tradinggames or carsgaming pcGooglehave a successful businesskeepmarketingNext Levelon digital marketingonlineonline gamesprototypessmall business ownersstart your own video gamestock tradingtacticsterms and aboutthe gaming industrythe top marketing strategythe trade showsthe video gametim ferrissto create a websiteto increasing website trafficto trade forexusage of blogsWhat is blog marketingwork outYouTube

Recent Comments

  • Virtual Staging on Killer Content, How To Create It
  • Personal preferences of your virtual office services | Svpguide on The Recognition For Your Small Business
  • Create recognized business nearness with virtual office address - Art of Manliness on The Recognition For Your Small Business
  • Running A Business - The Focus - RDS Global Marketing on Don’t Drop The Ball In Business
  • Teamwork In The Office - RDS Global Marketing on Don’t Drop The Ball In Business

Thank you for the visit to my Blog

I hope you have enjoyed the visit and come back soon.

Categories

  • AFFILIATE (5)
  • BLOGGING (43)
  • BUSINESS (160)
  • DIGITAL_MARKETING (110)
  • Forex (2)
  • HOME (1)
  • LITERATURE (1)
    • E-BOOKS (1)
  • MARKETING NEWS (91)
  • ONLINE & VIDEO GAMES (5)

Recent Posts

  • Making Your Business Better
  • Starting Your Own Business
  • Haulage Firm Up And Running

Recent Comments

  • Virtual Staging on Killer Content, How To Create It
  • Personal preferences of your virtual office services | Svpguide on The Recognition For Your Small Business
  • Create recognized business nearness with virtual office address - Art of Manliness on The Recognition For Your Small Business
  • Running A Business - The Focus - RDS Global Marketing on Don’t Drop The Ball In Business
  • Teamwork In The Office - RDS Global Marketing on Don’t Drop The Ball In Business

Calendar

November 2019
M T W T F S S
« Oct    
 123
45678910
11121314151617
18192021222324
252627282930  

Privacy Policy Page

  • ABOUT ME
  • Cookie Policy
  • Home
  • Privacy Policy Page
  • TERMS OF SERVICE
Powered by WordPress | theme SG Simple

wpDiscuz
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok