Strategies of marketing you must use in 2016
There are plenty strategies of marketing that you will come across when you do your research. Some might be old and some new, but most are very effective. However, to keep up to date with the industry, you have to move with the times. Marketing is like the weather in the fact that it constantly changes. When these changes happen, you have to be ready to adapt to take advantage. So, what is different in 2016? In truth, there is a lot that is the same. But, there are a few things you need to be aware of with regards to marketing.
Content Marketing Vs Promotion
Whether you are marketing a blog or business, you will use promotion over content marketing. The reason is that you can tell your customers what you will do for them by promoting your brand. However, it isn’t the best idea if you don’t want to annoy your customer base. Constant email blasts and content that blows your own trumpet starts to feel like spam. And, customers don’t like spam. Content marketing is different. It engages the customer by offering them the information they desire. Although it doesn’t mention the business, it does keep you in their mind for the future.
Embrace Video Marketing
More people are starting to use video marketing as an important tool in their armory. Still, there are plenty of people that dismiss it out of hand. Please don’t make this mistake because video marketing is starting to take over. There is a reason it is popular: it is effective. When you think about how many people use video sites like YouTube, you start to get a clearer picture. Their traffic is over a billion users a day, and you can get a piece of the action. Plus, a video is social media-friendly, and it can go viral in a matter of minutes. If you don’t already, now is the time to start using video marketing content.
SEO Is Still King
Yes, there are a few methods that are just as important as they were five years ago. Search engine optimization is the epitome of this as it continues to grow bigger and bigger. In simple terms, there isn’t a site on the planet that can afford to omit SEO from its strategy. Google and other search engines are too big, and their reach too far. Plus, you have to think about the fact that it is free. SEO can help you compete with bigger rivals, and it won’t cost you a penny. There aren’t many techniques that are free and level the playing field.
The dominance of the desktop is starting to wear away as more customers use mobile technology. They want to be able to shop from their phone while they multitask because they don’t have time to waste. Also, they want the information instantly without having to sit behind a computer. As a result, your strategies of marketing should include mobile technology. Then, you can open your brand to a much bigger base.
These are a few of the tactics that you need to use if you want to take marketing seriously this year.