5 Strange Marketing Methods That Really Work!
One of the absolute truths of marketing is that you need diversity in your campaigns. And one of the best ways of doing that is to find some less conventional ways to market your brand. It’s time to think outside the box. Here are some strange marketing methods that could work wonders for your business!
Perhaps you haven’t got much of a presence offline. Maybe you’ve only got a very small number of stores. In any case, setting up a pop-up shop can be one of the most effective ways to get sales in areas that are usually out of your reach. You can sell some of your most famous items there, and perhaps even give away samples.
Guerrilla and ambient techniques
These are some of the most striking ways to get the word out about your company. They often come with a sense of surprise, danger, and mystery. Or may come in old-school forms, like stickers and projections. They might be more technologically-advanced, using touchscreens and the like. Most of the time, they involve visual tricks that make amazing use of the urban environment. Some of the most famous guerrilla marketing campaigns are absolutely amazing and are remembered by those who saw them to this day.
Sure, you could give out samples. You could link people to a fun part of your web page. But why not give people something physical to remember you by? Something that they can actually keep and use? Promotional items are one of the best ways to go about marketing. Don’t give people things that are just going to end up as trash or clutter. Something like customizable drink bottles from Dynamic Gift will do the trick. Basically, it should be fun, practical, and exciting. You can give them out at events, or offer them for free on your website.
One of the most important features of any marketing campaign is a sense of fun. Sure, some companies may like to try scaring their consumers into buying their brand. They might just try to hammer their name into people’s’ memories in order to increase recall. But the way to really get into someone’s memory is to make them laugh. No matter what kind of product or service you’re offering, you can find some way of getting wacky and humorous with your marketing. Just look at the Old Spice campaign, The Man Your Man Could Smell Like, which debuted in 2010. It’s still a wildly popular advert. There aren’t many companies who can claim that their advert is still loved six years after its debut.
Stunts and record-breaking
Stunts and record-breaking events can do great things for publicity. Let’s say you work for a paper company. Even to you, a paper company may sound kind of mundane. But let’s say your company decides to host a paper airplane content. But not just any paper airplane contest – the biggest airplane contest in the world. Attempts to break world records that are listed with Guinness will usually gain a lot of publicity. Footage of the event, if successful, will also probably make the rounds on social media.
Many times, strange marketing methods, work much better than we would think.
They are sometimes that unique and strange that one does not expect them to be that efficient.