Could You Start Your Own Video Game?
Turn on the television and it won’t be too long before you see an advertisement promoting a new game that can be played online or on your smartphone. These things are popping up all the time, and do you know why? It’s because gaming has become a huge business. The industry is bigger than the music and film industries, and it’s forecast to only get bigger. It doesn’t have to always be other people who eat the money pie, though: you can too, especially if you’re something of a video games expert. Here are some tips on what you need to start your own video game.
Finding Your Niche
The beauty of video games is that you’re not limited by anything: it can be based on anything you like. Take a look at Unibet, for instance, and you’ll see just how many options you have: for your game, would you choose a sporting game, shooting thriller, one that rewards cognitive ability, or something else? Think of what the core objective of your game will be and then allow the flashier parts (character’s, style, look, etc) to follow after.
Pick the Format
Let’s get this out the way: your game will not be getting played on a Playstation or Xbox. When we talk about creating your own video game, we mean putting it online or as an app for smartphones. There are pros and cons to both, but given the rise and rise of smartphone gaming, it’s hard to look past that option.
Researching the Market
There’s no shortage of online games. You’ll need a USP, and the best way to find out what that will be is to make the most of the vast amounts of data that’s available and incorporate it into your plans. You’ll need to know what games want to see in their games, and what they don’t. Unfortunately, some things just can’t be predicted. Remember Flappy Bird? Who knew such an idea could be so valuable? That should inspire you to put out whatever you personally like and hope for the best, though!
It takes a fair amount of money to get a video game off the ground, so you’ll have to think about how you’ll finance the video game. If you think you have a really great idea that people will love, take a look at crowdfunding – it’s got some pretty cool projects off the ground in recent years. It will help if you have the technical skills to develop the game yourself, as that means your budget can be spent on the things that can really kick your video game into the stratosphere, such as marketing. Talking of which….
Getting the Word Out
Nothing is more important to the success of a video game (or movie, or CD, now we think about it) that it is marketing. As you’re unlikely to have a budget that will allow you to do things like the big boys do them, you’ll have to rely on the quality of the game and placing the name (and link) in all the right places. Trailers, free downloads, and guerilla marketing tactics also come into play here. Good luck!