6 Things No One Told You About To Start A Retail Business
Start a retail business. – When you start any business, it’s only natural to feel optimistic about what’s to come. You very rarely think of the negatives, and if you do, it’s not usually the ones you actually come up against. In retail, a lot of things can happen that you hadn’t anticipated. Unfortunately, we all have to deal with these irritating instances, so join us as we recount some of the very worst ones.
There Isn’t Much Consistency
You might go into this thinking that Saturday is your day to make the most money. At the same time, you might assume that Monday or Wednesday is a day when you’ll be quiet. While that can be the case, and patterns do develop, they aren’t as obvious as you might think. There are no guarantees that you’re going to make big bucks on a Saturday. Trends change, and consistency is never for certain.
Customers Aren’t Willing To Wait
If you’ve got a queue of customers in your store, you better get through them as quickly as you can. Customers are rarely willing to wait very long, especially if they’ve got somewhere to be. Think about getting a speedy credit card terminal to improve the quickness of transactions. And, if you can’t cope with the demand you’re getting, it might just be worth adding to your staff.
A Customer Service Nightmare Can Ruin Everything
Ah, the early days of retail. You go by for six months without any negative stories. Everyone’s incredibly pleased with your customer service. Then, you unexpectedly annoy a customer. They tell their friends, who post about it online, and suddenly you’re in trouble. No matter how much good attention you’ve had, bad attention can potentially ruin it all.
Forget About Lunch
You might not see this as important right now, but it’s a nuisance when you’re in the middle of your lunch! You know that steaming-hot sandwich you just bought from the shop around the corner? It’ll be stone-cold by the time you come to eat it. Sorry...welcome to the retail life!
Your Marketing Content Won’t Be Consumed Thoroughly
We’re marketing specialists here at RDS Global Marketing, so we know our stuff! If there’s one thing we can tell you about retail marketing, it’s that people don’t consume it properly. This can be both good and bad for your marketing strategy. The way in which you highlight certain details and not others might just encourage customers to pay you a visit. Just don’t surprised when you get asked obvious questions hundreds of times, the answer to which can be found on your material.
You Can’t Please Everyone
Some of the nicest people I’ve ever met have worked in retail at some point or another. Despite their kind-hearted nature and willingness to help the customer, they’re not always liked. There are bound to be some people who take a disliking to your business. Don’t take it personally. As long as you’re satisfying the majority, one or two unhappy people is nothing to worry about.