Stand Out From The Crowd – How To Make An Impact At Your Next Trade Show
Attending trade shows should be an important part of your business marketing plan. They are a great way of expanding your business empire and spreading the word about your business. However, you are not alone, there will be hundreds of other businesses at the same trade show as you, and they are all vying for attention too. Therefore, you need to make sure that you stand out from the crowd, you need to make an impact!
Social media is an essential part of promoting your presence at the trade show. You should spend weeks leading up to the trade show spreading the word about the fact that you will be there. You could start running a competition on Twitter, inviting followers to find your stand to be in with a chance of winning something. Start a hashtag and get your followers to tweet it in the lead-up to the event. Having a hashtag will create buzz and excitement around your brand.
On the trading day itself, you could run a social media competition, where people have to take a photo of themselves at your booth, using the hashtag. This will encourage people to come to your stand and it also opens up the channels of communication. Once they have tweeted your hashtag you can then reply to them, thanking them for their visit. It’s a way of keeping the conversation going when they are no longer at your stand.
Pimp Your Booth
You need to make sure that your booth stands out from the others. You do not want to scrimp on your booth, you need it to be all singing and dancing. It needs to be bright, bold and colorful. Your booth reflects your brand so you want it sending the right message. You can hire Exhibe https://www.exhibe.com/exhibit-booth-design/ who is an award-winning trade show display company. They will create a unique and creative display for you. However, you will also need someone manning that booth for you. They need to be personable and articulate. They need to be confident talking to people.
You might also want to consider a gift bag. This will give you a way of opening a conversation – “would you like a gift bag?” and it means that you will leave a lasting impression on anyone who visits your booth. They are also more likely to follow-up with you after the trade show if they have taken something physical away.
A trade show is an ideal opportunity to get some feedback on your brand. You could ask anyone who stops by your stand to fill out a feedback form. This will enable you to gather some valuable data on your audience. Your audience will also see you as a brand that cares about feedback and wants to improve as a company. You could encourage people to fill in your survey by saying that they will be put into a prize draw. You can also collect opinions by doing a Twitter survey or running a survey on Instastories.
It’s relatively easy to make an impact at a trade show, you just need to make sure that you are shouting louder than the others, and talking to more people.