It’s Business, AND It’s Personal… The Personal Touch
With the Internet doing our job for us in many ways in running a business, the personal touch is something that appears few and far between these days. It seems that with it every new way to improve surfing the Internet or an interactive online store, there is another wall between the customer and the business. This can spell trouble for a lot of younger companies that are wet behind the ears, and especially when it comes to the world of marketing, there are so many ways you can promote your business but add that personal touch to it. So here are a few examples.
Paying Attention To Your Customer’s Individual Needs
Social media has become the insight we need into our customer’s lives. And, we have access to them at the touch of a button. We can reach out to a customer by sending an inbox message or tweeting them. But, we do need to go one step further and utilize the selfie culture. A prominent example is the Primania website. Their shoppers are able to upload pictures of themselves, wearing clothes from the clothes store Primark. Other shoppers are able to rate the looks and then can discuss online with each other about fashion. By doing this, the company is doing just enough to reach out to the customer by providing a unique and interactive platform. But, you are also getting decent feedback on the products themselves, which will benefit you no end.
Never Underestimate A Live Event
Personality, by its very definition, is interacting with people on a face-to-face basis. To achieve this, you can’t do better than having a live event to promote a new product line or business. And, while in some respects it is in some ways limited to the locals, it is possible to make the most of the live streaming. Especially, if it’s an event on a large scale. It’s prudent to enlist suitable exhibition companies that have experience in catering for live events so you can pitch it just right to your target audience, whether it is clients or customers. A live event is something that’s quite palpable and can help you to communicate your business values on more levels than just a few pretty graphics on a customer’s laptop or smartphone!
Do What You Can To Earn Their Respect
Being personal in a cliched sense doesn’t cut it for the vast majority of hyper-aware social media consumers. A very suitable example is that the Millennial social group are very aware of, and have high expectations, for corporations to have a social responsibility to make the world a better place. It’s not just about the brand anymore, it is about what your ethics are behind the brand. And this is a trend that is catching on to other social groups. Who’s, they want to make this planet a more sustainable one for future generations. So, find a way to appeal to the mass market. Combine your products and methods to change the world in a simple way. If you do that, then this is something that will drive customers to your business.