Old School Vs New School – Why Do You Need A Mix Of Marketing Methods?
There is one thing every business needs to know when it comes to marketing – a mix is essential. Yes, a business that mixes the old school with the new school will benefit more than its rivals. That might sound dubious, especially with the emphasis that people put on digital marketing. But, there is no doubt that the best results come from a mixture of the two. Why is that the case? It is the case for the reasons that you can find below.
There isn’t one marketing method from either side that encompasses the entire spectrum. That is to say, there are certain methods that have certain benefits. To get the best results, you have to mix the old school with the new school together in an eclectic strategy. A Facebook post, for instance, doesn’t have the size of an outdoor banner. But, outdoor banners can’t reach the same amount of people of a viral Facebook post. There are pros and cons to every technique that you can imagine. What is important is that you use a range of them to exploit all of the pros.
Everyone Doesn’t Use The Internet
Whisper its quality, but there are some people that don’t go online. Shock! Horror! If you weren’t aware, there is more to your customers than technologically savvy youngsters. Indeed, you might have an audience that is of an older generation. With that in mind, you will want to provide them with a medium that they prefer. If you do, they will relate to the message much more effectively. Even if they do end up online, they won’t consume the new age methods.
People Are Stubborn
That doesn’t just mean the older generations are stuck in their ways. The younger generations are bad for it too. As a result, they will reject your marketing strategy if you don’t provide them with a medium that they think is cool. So, if you go the other way, you will isolate an entire group of people. There isn’t a business in the world that can afford to isolate a group of people and not pay the price. Even Facebook has managed to bring moms and dads online. Why? They do it because every person makes a difference to the chances of success.
Bigger Target Audience
All in all, the new school and the old come together to reach a bigger target audience. It is simple math – the more people who read your message, the more likelihood of increasing sales. It isn’t rocket science. Yet, ‘modern’ businesses act like they are too good for the old school methods of marketing. And, old business acts like they are too stuck in their ways. Whether it is true or not isn’t the point. The point is that you have to make a change if you want to target more people. When you mix the old school and the new school marketing techniques, you have the opportunity to go global. Don’t forget that the next time you dismiss either one out of hand.
If you don’t already, you should have a range of new methods and old ones. As you can see, it is a winning strategy.