Offline Marketing Channels Your Competitors Have Totally Forgotten About
Have you ever noticed how just about every blog post about marketing is about the online version? It seems as if writers never tire of approaching the problems and issues of online marketing from new and different angles. With all the excitement they whip up about it, it’s no surprise that many businesses think that online marketing is all that exists and that their sole purpose is to master lead conversion, A/B testing, and SEO. Fortunately, some vestiges of the real world remain. We don’t all live in virtual reality yet, and so there’s still a role for offline marketing. What’s more, many of these offline marketing channels are radically underexplored by your competitors. Here are some of the offline marketing methods you can leverage to your advantage.
Print Out Flyers … With A Difference
Flyers are boring. When most people get a flyer through their door, they often don’t even look at it. They see that it’s junk mail, and then put it straight in the bin. The reason flyers are rubbish is that they don’t have any use-value to the customer. They are all about the advertiser, getting their message into the minds of people who might buy from them in the future.
The best kind of flyers is those that customers can actually enjoy. If you’re a food business, send customers small samples in the post. If you’re a hair product company, send people small sachets of your product so they can try it out for themselves.
Make A Moving Billboard
Billboard space is surprisingly expensive – despite all the talk about the death of real-world advertising – so smaller companies might want to go for a cheaper option. Right now car wrapping is very much in vogue, offering companies a chance to advertise their businesses wherever they go. It’s especially popular among people who use vans and work on the roads all day, every day.
Start Writing Press Releases
Press releases are usually reserved for when your company has reached a particular milestone, for instance, the launch of a new product or website. The cool thing about press releases is that they can quickly get your business mentioned in local papers and magazines. But getting a press release right is difficult. The best press releases include useful information on the industry as a whole while making your business’s products appear exciting and novel.
Offer Your Products As Prizes At Local Raffles
When people are surfing the internet, they’re not usually particular engaged in what they’re doing. After all, it’s something that they do practically every day. But when people attend community events, they tend to pay a lot more attention. Community events don’t come around very often.
Because of this, they’re often a great place to show off your product. If you can, get in touch with the organizers of the event and offer your products as a prize for winning the raffle.
Send Your Customers Birthday Cards
If you’ve got a small cadre of clients, a nice touch is to send them birthday cards. Gestures like this help to build brand advocates in your community.