New Website Launch Ideas That Will Help You To Make Them A Success
Launching a new website is something that every business or online enterprise has to do at some point. Websites become old and out of date, and then something fresh is required. To make sure that your next launch is a success, are here some website launch ideas that will help you.
Before you launch the website, you should set some targets for its future performance. You should be aiming for the website to get more visits and higher conversion rates than your old one. You want to, at least, be heading in a positive kind of direction. You can then measure the website’s performance against these initial targets. And then up the targets once you comfortable surpass them.
Build the Anticipation
If people are anticipating the arrival of your new website, then things will go well. More people will take an interest in what you’re doing, and your stats will be higher. This can have long-term advantages for the website as well. The more people you can impress when the site is new, the more people will keep coming back in the future. You could start a countdown and give sneak previews to new features that will be included on the site. If you have a loyal following on social media, this could help a lot.
Don’t Rush the Launch
This is a temptation that many people cave into. If you rush the launch and let people access your new website before it’s properly completed, they won’t be impressed. You want people’s first visit to your new website to be a positive one.
They should be impressed by the improvement of it. If they’re not, then they might not come back again in the future, and that’s not what you want to happen. It’s better to launch it later and have it be in perfect shape in time for everyone’s arrival.
Monitor Stats on Launch
Once the website is up and running, start monitoring how it does immediately. Those first few days when the website is working are the most interesting. You can see how successful your preparation and launch tactics have been. And you can act quickly to make changes if the stats are not as good as you had hoped for. Using a conversion rate optimisation agency can help you to improve its performance too. And use software like Google Analytics to monitor performance. It offers everything you could possibly need.
Redirect People From Your Old Site
If your new site is replacing an old one, you will need to make sure that people are redirected from that old one. This is simple to do, but it’s important to remember it. People will simply think that your website has become inactive if they log on and nothing happens. 301 permanent redirects will need to be used to create an automatic redirection for visitors to your old website’s URL. These should be placed on each page. So, if people visit the ‘about us’ page of your old website, take them to the ‘about us’ page on your new one.
Follow these website launch ideas and they will help you to make them successful.