Going To Market Your Construction Business
If you run a construction company or are about to start a new construction business you probably think having a good understanding of the trade and industry is key to its success. This means you may not have considered how you are going to market your construction business?
The internet has become a bible for consumers and businesses wanting to research and procure construction services and products. Because of this your company’s online presence has a huge impact on your new business potentiality. And this then reflects on your new business opportunities offline too. To maximize your marketing and use it to increase inbound and outbound sales leads you will need to diversify your skills. If you are looking to jumpstart a construction business using marketing here are some top tips.
Image from blog.capterra.com
* Find your unique selling point –
Every company will have something that makes them different from their competitors. That can add value to your customer’s requirements. Take steel building manufacturers – if this is your company you will offer a different price point and finish then say a business offering direct steel supplies. The starting point in any marketing campaign is understanding what makes your company different. Consider whether you are more cost-effective, greener or use cutting-edge technology and materials? Whatever it is you can use it to make you famous.
* Optimize your website –
It is not just building materials that are vital to your business. Building a good website is also key for reaching out to a wider customer base. However, your website can get very lost unless you work to optimize it using search engine optimization. You can also increase your website position by including reciprocal links to popular websites that will bump your website up the viewing list based on the number of page visits. Always ask the permission of the company you wish to link to and ensure it has relevance to your customer.
* Develop an inbound marketing strategy –
An inbound marketing strategy might sound complicated but it is important for attracting the right kind of projects through the door. Your inbound strategy should consider everything. From how you want your customers to engage with your projects and services. How you expect your customers to get in touch. To how you monitor and respond to new business inquiries efficiently. Don’t leave this to chance. If you don’t have the relevant marketing skills to deliver this in the house you may want to consider outsourcing – either way, this is key to your new business success.
* Support outbound marketing –
You can’t pin your new business hopes on your customers contacting you. Therefore you also need to build new business networks and opportunities yourself. You can utilize a range of outbound marketing software available to manage outbound marketing for you. Or you can get out and make connections yourself either face to face or through sites such as LinkedIn. This should all be supported and supportive of your inbound marketing strategy for a completely joined up and well-built approach to construction marketing.
Leave a Reply