10 Killer Ideas For Your Enewsletter
Driving traffic to your site is the name of the game in digital marketing, for that you need some killer ideas for it. Attracting visitors via social media is great but they may not be exactly the customer that you are looking for. If they have stumbled across your Tweet or your Facebook post by accident, they may not be in the mood to buy what you are offering right now. Leads that don’t convert to sales are no use to your profit margins.
The contacts on your email list are entirely different because they have been interested enough to subscribe to your site. This positions them very close to a sale.
There are many clever ways to cultivate this precious group of people. You can get advice from MySalesButler.com about building email lists and packages to manage the data. Now that you have their undivided attention, give your email subscribers something that will entertain and inform them and keep them engaged with your business.
1. How-to articles and advice
Identify what problems your target audience have and give them plenty of clear, useful advice on how to solve it. This builds up trust in your brand.
2. Up to date maintenance tips
If your product or service requires maintenance or upgrades share information about this. Explain how the upgrade will improve the current service and how they can get hold of it.
3. Make it visual
There is nothing more offputting than a huge chunk of text. Your subscribers will prefer to get their information in visual format and infographics are the best way to do this. They are easy and cheap to create yourself using free packages such as Canva.
4. Ask them what they think
People like to give opinions! Choose a hot topic in your industry and create a poll. The next month, you can deliver the results in the form of another Enewsletter and your readers have generated your content for you!
5. Upcoming events and shows
If your business is appearing at a trade event, show or conference in the near future, let your readers know about it. It adds credibility to your brand and they may even pop along to say hello in person.
6. Awards and accolades
Have you been nominated for any industry awards or accolades? This is the time to blow your own trumpet and let your subscribers know.
Are you getting asked the same questions time and time again via email, live chat or on your telephone lines? Compile a list and then address them all in your enewsletter.
8. Plug your social media
Put together a giveaway on social media and then invite your subscribers to spread the word. This will increase your both your subscriber list and your social media followers.
9. Give them something
Show that you value them by giving an exclusive coupon or voucher that they can use for your product.
10. Make them want to stay
Give them something for free. This could be a digital product, a physical product or free one-to-one advice.