Creating Killer Content
Content marketing is fast becoming one of the most important promotional tools for businesses worldwide. In fact, if you want to boost your SEO on a site, you shouldn’t be adding links and keywords. Instead, you should look into writing or produce some unique, fresh content. By doing this, you can encourage shares and this, in turn, will impact your ranking, boosting those numbers. But we’re getting ahead of ourselves. Before we look at how content could benefit your business we need to think about the type of content you should be adding to your site. Here are a few tips on creating killer content.
Tell A Story
If you want users to share your content online, you need to make sure that it is relatable to them. The easiest way to do this is by telling a story through your content. Start by introducing a problem that you know your audience has, explain why this is an issue and then introduce a solution, involving your product or service. For instance, the content could be based on the idea of the cost of running a business office. You could then introduce the idea of virtual offices that your company just happens to provide. You can look at an example of this on www.webnetlet.net/articles/top-ten-reasons-to-use-a-virtual-office.
Of course, it could also be a story that plays on the emotions of customers. Or, a plot that is directly connected to issues that your customers are dealing with in the real world.
Add Interesting Visuals
Content can’t just be writing. In fact, in ten years ninety percent of the content online is expected to be video. This should tell you how important it is to add different media to your content and make it more exciting. A lot of businesses make the mistake of just using video and images that other companies have utilized due to free to use the content. The problem with this is that all websites tend to end up looking identical.
Instead, you should be using computer software to create your own exciting, original graphics and videos. According to sites like www.realspace3d.com/free-3d-tools, there is no substitute for an official 3D design software. Using something like this, you can definitely make your content stand out to customers and clients online.
It might surprise you to learn that most content that goes viral isn’t just an image or article designed by a marketing team. It’s usually based on something that has happened in the real world. For instance, you might have used your company to set up a charity campaign. Ultimately the story of this campaign could be what goes viral online. This is the type of information you need to think about using for your killer content. Mixed with killed visuals and clever marketing techniques it could certainly create an impression.
All The Right Places
Finally, you need to think about where you’re releasing content. It might start on your website. But you should release it across different social media profiles too, encouraging shares. One of the biggest mistakes businesses often make is releasing the content in the same format on every profile. It should be adapted to meet the specific purpose of the profile in question. For instance, on Snapchat, the content would be a short, snappy, viral video rather than an article.