10 Ways To Invest In Your Business Digital’ Presence
Destination digital is the reality for many businesses. As people spend more and more of their time online, modern businesses need to be digitally inclined in order to survive. From having a good website to a robust social media strategy – it pays to invest in digital.
Investing more in the digital side of your business will help you to increase your customer base. As well, as stay relevant when competing with other businesses. If you’re looking for a way to grow your business this year – to invest in digital is certainly one way to achieve it.
Want to help your business meet its full online potential? Here are 10 ways to invest in your business’ digital presence.
1. Your website
How is your website looking at the moment? If it’s looking a little outdated or is running a little slow, then it might be time to look at a refresh.
There are several ways that you can improve your website to deliver a better user experience. Some key trends to note at the moment include:
- Using more white space to give your website a cleaner, more legible look.
- Increasing the speed of your website – which might involve using a different web host.
- Make headings clear, attractive and stand-out.
- Trawl your website to fix error pages
- Make it mobile friendly.
By making improvements to your website, you’ll ensure that it stays current, modern and uses the latest features to create the best experience for users. Invest in developing a better website and watch as your profits increase.
In addition to website improvements, you also need to invest time and money into making your website more visible. That’s where SEO (search engine optimization) comes in. There are different ways to improve your website’s SEO, but you might want to start by hiring an SEO expert to make sure that you’ve got the best people working on boosting your page.
Good SEO starts with good content. By making improvements to your website and making your keywords more organic, you’ll already be on your way to improving your search ranking. Adding a blog an adding more outbound links can also provide you with more SEO opportunities. So, make sure that you explore the different avenues that lead to great SEO.
3. Live Chat
If your website is customer-focused, then you need to make sure that you offer the best service possible. Keep in line with your competitors and make sure you can overcome any hurdles in the buying process quickly and painlessly.
Live chat is being used by many businesses to help them connect with customers instantly. This will help to resolve issues much quicker than over the phone or through email. The benefits of live chat are that it will save you time and money, can improve your overall customer service, as well as provide a more convenient service for your customers who can choose to chat with you in a time and place that suits them.
By adding live chat to your website, you’re helping to improve the customer journey. Which, will help you to increase your sales among other benefits.
4. Social media marketing
Social media marketing is one of the most effective ways to connect with potential customers. Most basic social media tools are free. But, there are benefits to investing money into your social media marketing to give your marketing strategy legs.
One of the best ways to start is to pay for a scheduling tool. The right schedule can help you plan content months in advance. Can manage multiple accounts easily at once. And, provide you with some great analytics as to how you’re doing. The effective software can make it much simpler to manage your social media presence. This will provide you with the best results for your business.
Investing in paid advertising for your social media accounts can also help you achieve better results for your business. By boosting your social media accounts or through paid advertising campaigns, you’ll be able to increase your reach. And so, benefit from detailed targeting to appeal to both new and existing customers.
5. Video production
Websites used to be all about the writing. But now, there is a stronger focus on the visual side of things. A video is now one of the most effective ways to engage with your audience. This makes it why it is so popular now. Web users, particularly younger generations, have shorter attention spans online. This is, why they enjoy video content to tell them, what they need to know.
Creating more video content for your business will allow you to enjoy the benefits, such as more shares on social media, developing more meaningful connections with customers and bringing more people back to your website. You can produce videos in-house by investing in some good camera and editing equipment. Or, you can invest money in using a specialist video production company to produce videos on your behalf.
Create a video content plan to help you come up with ideas for videos that will help your business to connect with audiences.
6. An app
Apps are more important than you might realize, especially when it comes to reaching the widest audience possible. As a part of your mobile-friendly strategy, having an app can tick many boxes, as well as help you create mobile-first content that users can access from their most popular way of accessing the internet.
It’s worth investigating native app development and cross-platform app development to see if an app could benefit your business. Your app needs to be able to offer something unique and interesting compared to your website. Otherwise, your mobile-friendly website might just be enough. Mobile apps will be another content platform that you need to manage and update regularly. So, it’s important that you ensure that your business has the resources to ensure it stays up to date.
7. Improve email marketing
How effective is your email marketing strategy? If the number of conversions from email communications is low, you might need to rethink your approach and come up with some new ideas.
GDPR might have affected your databases, so now is the perfect opportunity to overhaul your email marketing strategy. Secure new subscriptions, make emails more personal and narrow your focus to a single call-to-action instead of multiple requests.
Monitor the performance of your email communications to establish what’s working and what can be improved for the next one.
8. Add a blog
If you want to increase your website traffic, then adding a blog is a simple way to achieve this. Adding a blog allows you to create more interesting, relevant content. This will gives you a way to connect with your customers.
When adding a blog to your business page, make sure that you give it a clear focus and spend time creating content in advance. Having a blog schedule will ensure that your blog stays up to date and that visitors are given fresh content when they visit.
Use your blog as a way to link back to your products and services. Make sure that you promote them effectively online. There are plenty of ways to market your blog content using Pinterest, Twitter, Facebook and other platforms. And, you can even notify subscribers of the latest posts through email.
9. Create better visuals
Websites need strong visuals to make an impression on visitors, and the same goes for your social media content. Learning to create better visuals for your website will ensure that it looks good and stands out over your competition.
Hiring a graphic designer is one of the easiest ways to ensure strong visuals for your business while investing in better quality photography can also help. You can teach yourself to create better visuals using online design tools, allowing you to create stunning graphics as and when you need them.
Social media posts which include images tend to have better traction than those without. So, make a point of finding the right visuals to accompany your written content to have the most impact.
10. Online advertising
If you’ve got money to invest then online advertising could be a good move for your business. Online advertising is more affordable than offline options such as newspapers and billboards, with greater flexibility in choosing your audience.
Some of the ways you can market your business online include on-demand video advertising, placing ads on other websites, sponsoring content and using social media influencers. Even with a small budget, you can make a significant impact through online advertising to help you achieve your targets and grow your customer base. Having a rolling online advertising strategy could help you to achieve different objectives throughout the year.
By investing more in your business’ digital presence, you can help to grow your business and keep making improvements. Getting your digital basics right is important, as is staying up to date on the latest trends. Use your profits to invest in the digital element of your business to help you make those changes and cement your status as a leader in your relevant industry.
Title Image Source – Kaboom Pics