How To Increase The Website Traffic
Everyone has a website nowadays; big companies, small businesses, and teenagers with a hobby. The upside is that it’s now easier than ever to build a website, but the downside is that you have substantial competition before you’ve even started. There are no set rules for establishing your own business. Most will agree that getting noticed is the first step towards success. If you’re relying on your website to deliver the bulk of your products and services, you need to find a way to make it stand out against your competitors. Here are a few tips to help you increase the website traffic.
Make your content engaging
If you consider your website to be a representation of yourself and your business, then your content is how you’re directly addressing your readers. Your content is your message, your promise, and your promotion of your business. Ultimately, killer content is what wins over your readers, encourages them to pay for your services, and ensures their loyalty.
Content can be in written form. Or, you can appeal to more visual customers by uploading custom videos to spread your message. Posting relevant, valuable and frequently updated information on your website will boost search engine optimization (SEO). This helps you position you as an expert, and allow you to build relationships with your audience. And, it will increase the website traffic.
Optimize your SEO
Since your website is usually the first point of contact for your business, you need to make sure people can easily find it. Effective SEO will increase the website traffic, thus giving you more business. Google suggests using keywords in the URL, making the site navigation easy, and avoiding long URLs as much as possible. Google also uses links and backlinks to determine successful websites; if many reputable sites link back to your blog, it is an indication of good quality. Google and Bing – the most used search engines – offer the option of submitting your link to their platform to improve your SEO ranking.
Another advertising platform to consider is Facebook. As at least 1.28 billion users log into this site on a daily basis. There are as many as 500,000 new users creating profiles every day. Both Google and Facebook experience a lot of daily traffic, so it’s best to do your research into which platform would best suit your SEO needs.
Thanks to pages like Facebook, Twitter, and Pinterest, advertising your business has never been more efficient. Social media is great for connecting to potential business partners and customers, and it’s also free advertising. Integrating these platforms into your website will help boost your SEO, improve your business‘ footprint on the social web and build your following across numerous social platforms. Once you’ve created a social media page for your company, use it to post articles from your blog, and give brief updates on promotions and new services. You can also connect with any networking contacts and get them to promote your website on their social media sites.
It is worth maintaining a presence on at least three of the many social platforms available, but only as long as you actually maintain your content. If your target audience is mostly entrepreneurs and businesspeople, then LinkedIn, Twitter, and Facebook likely to be the platforms they use most. On the other hand, if you’re offering visual services or products like crafts and DIY, then you might find more customers on Pinterest or Instagram instead of LinkedIn. Once you decide which platforms you’ll use to promote your business, you’ll keep your brand top-of-mind and keep users engaged. Social media is not going to leave us anytime soon, so it’s worth the investment in time.
Use email marketing
Social media hasn’t killed email, so you shouldn’t neglect this valuable communications tool. Most people on the move don’t have time to read a lengthy blog post. However, a quick email blast can give them all the highlights. And, let them check out the website in their own time. Keep track of regular subscribers by encouraging them to sign up to an email list. As long as you don’t bombard your customers with endless emails, this is an effective way to increase the website traffic. You can also reward subscribers by giving them an exclusive first look at business updates. You can give them also the first dibs on limited discounts.
Make your website mobile friendly
Smartphones and mobile devices are incredibly convenient, and most people browse the internet when they’re out and about. To increase the website traffic, make a mobile-friendly version of your site so that customers can stay updated on their morning commute, during their lunch break, and on the long bus ride home.
Write a guest post on someone’s blog
The beauty of having an online business is that you’re never too far from resources that are willing to help you. If you have business contact with an established following, offer to write a guest post on their website. Doing so will get your name out to their readers. This encourages them to click the links back to your blog. Once you have more internet traffic, your contact may also be willing to write a post for your website. This will attract new readers to his own business. It’s a mutually beneficial transaction.
Host an interactive webinar
You can further establish yourself as an expert in your field by hosting a webinar on your site.
If you advertise it well enough in advance, a webinar can bring your current customers together. And, you can as well gain the interest of some new clients. A webinar is more interactive, so you can answer questions live, provide examples of your services, and maybe even learn who might be open to working with you one day. If you don’t have the tools to host a webinar, you could also use Facebook live, or host a Twitter Q&A.