SEO Tips for Better Google Image Search Results
Is your website fully optimised for Google Image search? If not, it’s time to make some changes. Image searches are a lot more important than you may think. Searches in Google Images are made 40 times more than searches on Facebook. And, ten times more than on Yahoo and Bing. This alone shows the significance of Google Images. With that in mind, read on to discover some top tips:
Improving customer experience:
When it comes to SEO, it is all about providing an exceptional customer experience. After all, Google is not going to rank you highly if you don’t give their users what they are looking for. There are a number of ways you can do this with Google images, including:
- Avoid using stock images when possible – Stock images are easy to identify. This link reveals why you shouldn’t use them: https://www.allbusiness.com/time-to-stop-using-stock-photos-marketing-materials-113699-1.html. They can often feel insincere and fake. As a consequence, this can hurt the thing that makes local companies the most appealing, i.e. a quality and personalized service that is genuine and built on relationships.
- Understand how your image is going to look in the results – While Google will not crop your image when it displays the results, you do need to understand how it is going to look in the search results. If your image does not fit the more standard image ratios, i.e. 4:3 or 16:9, you should resize the image to fit those dimensions.
- Reduce file size without hurting quality – Page load time will suffer if you have an overly large image file. This is why it is vital to reduce the file size. However, when doing this, you need to ensure you do not lower the quality too.
- Make sure images are appealing – This may sound evident, but it is a really important point to get across. After all, how many times have you gone on LinkedIn to see an awful profile picture that is in bad lighting and not centered correctly? It doesn’t make a good impression. You need to ensure your images are relevant, appealing and of an exceptional quality.
Optimising image data, descriptions, tags, and labels:
Once you have improved the customer experience, you then need to look at optimising the data that comes with the images. There are many tools available to assist you with this, as you will discover at https://seoexpertbrad.com/53-best-seo-tools/. After all, having an appealing and unique image is only half of the battle when it comes to search engine optimisation. The important areas you need to address are as follows. The image file name, alt tags, captions, descriptions, and contextual information surrounding the image. This is how Google will determine the relevance of images. So, you really need to construct the descriptions carefully and ensure keywords are carefully chosen.
Hopefully, you now have a better understanding of the steps you need to take when it comes to optimisation for Google Image search. It’s a two-step process. Firstly, you have to ensure you offer an excellent customer experience. And, secondly, you need to ensure all of the content surrounding the image is optimised.