Find The Funds – How Your Small Business Can Stay Investor Friendly
What puts many potential entrepreneurs off their dreams is the worry of where they will find the funds they need to make their idea a reality. But, contrary to popular belief a business doesn’t need to generate its own business financing. Of course, there are multiple avenues in which you could travel down to get the required amount of investment you need. But the criteria to get adequate finance requires you to have a business plan. That includes a fail-safe mechanism that can cover up and deal with any mishaps. Investors will be linked at the hip to your business and should any bad press come their way; they will cut loose from you, so their image is not tarnished by being associated with your business.
Communicating directly with customers
Social media is a tool which can and should be used for your business to reach out and talk to your fans. You should have an official Twitter account. That gives you a sign of a legitimate effort to build up a familiarity with your consumers. If somebody tweets to you with a question, try to answer it in adequate time. Be polite, punctual and record the question for further analysis. For example, the issue they may have might be the tip of the iceberg so note down the particular problem. If the same question keeps popping up, this means that the majority of customers are in the dark about a feature your company offers, therefore, include the question and answer on your website in the FAQ section i.e. frequently asked questions.
Limiting bad press and damage control
Besides attracting the public attention and growing a good reputation across the industry, your public image directly influences whether your sales target will be met. Companies that specialize in public relations like corporate PR from AMW can play a major role in times of crisis. Imagine that you have an angry customer or a rival competitor is spreading unflattering rumors about your company. The public will latch onto a bad story quickly. Because, as the saying goes, bad news travels halfway across the world before the truth has time to put its pants on. If you react too defensively, the aggressive nature of your rebuttal can put the public off from giving your their business. Even if you’re in the right.
People would rather go to the competition than be disrespected even if they have to pay a little more; such is the invaluable importance of limiting bad press. You can’t really blame them. Because you would probably do the same if you were treated like an expendable walking wallet.
PR specialists operate in the public domain, they’re intuitive and can sense when the mob mentality is growing your business. They have techniques at their disposal that can help you weather the storm. They can ease the pressure off your business by forming an ad campaign. Or, communicating directly with the public and media through a well-written positive press release. PR companies also have creative writers that can write a blog piece that’s favorable to you during a rocky time. They lay out the reasons for your actions and how you ethos and beliefs as a company don’t make you the pantomime villain.