Back To Basics: Simple And Effective Marketing Ideas
Everyone is coming up with creative, out of the box marketing ideas to get their business noticed. There are unlimited ways to get your products flying off the virtual shelves. Some more effective than others, but business can still stagnate if the marketing falls flat. In a world where everyone is trying to get noticed by doing something different and unusual, sometimes it’s nice to go back to the basics. A simple message can impact more customers than a flashy marketing plan. Here are a few simple, but effective marketing ideas to get you started.
Attend trade shows
While there are so many ways to connect to people online, it can make a bigger impression if you try to promote your business in person. Trade shows are a great place to do this because it’s a chance to connect directly with your target audience. Pitch your business to potential customers, and to get advice from established professionals in your industry. You don’t even need to have a booth if you don’t feel you’re ready; just by buying a ticket you get access to a customer base and make important business contacts.
While it’s common for most companies to place an advert on YouTube, that will play before the clip starts. Unless the advert immediately hooks the viewer, most people will skip the advert as soon as possible. Or, they impatiently sit through it and waiting for their clip to start. Instead, hire camera crews to help you make a professional-looking advert and post it on YouTube yourself. You can make it poignant, thrilling, or even deliberately goofy if you think it won’t affect your company image negatively and will attract more views. Don’t ride on someone else’s channel unless you’re specifically looking for a product endorsement; no one likes to watch adverts before funny cat videos.
Be active on social media
As with YouTube adverts, there aren’t many people who enjoy seeing adverts on their social media page. Of course, there will be people who respond to targeted PP ads on Facebook, Twitter, or Instagram, but you have to put in a little more effort to get people to engage with your small business. First, create a social media page for your company, and use it to directly interact with your customer base. Post articles from your blog, give your customers brief updates on promotions and new services and provide opportunities to ask questions. The more you interact with and respond to your customers, the more they will trust you and your product.
Make your website mobile friendly
Smartphones and mobile devices are incredibly convenient, and most people browse the internet when they’re out and about. A successful marketing strategy would take advantage of this; drive up your website traffic by making a mobile-friendly version of your site. By doing this, you can ensure that your customers stay updated on your products and business news. Even on their morning commute, during their lunch break, and on the long bus ride home.