Look Out Digital Marketing Trends 2018
Marketing is an ever-changing medium. Look back just a few years. Digital marketing was new, only a few brands fully utilized social media and SEO was all about keywords and meta tags. 2017 has seen the rise in the use of video, AI, and sales through social media, but, what does the future hold for digital marketing? Here’s what you can expect, the digital marketing trends 2018.
Blogging is going from strength to strength. Bloggers now have hundreds of thousands of followers on social media, with their blogs often getting more views per day than much larger publications or businesses can manage.
But, more than this, blogger’s genuinely are influencers. They build relationships with their readers which inspire trust and loyalty. Brands are already working with bloggers to reach a wider audience with bloggers offering sponsored posts, reviews, collaborations, and social media mentions.
Many websites and companies are even starting to launch their own in-house blogs. Sharing a much more comprehensive range of content which is both informative and entertaining and using this platform to build more personal relationships with their readers.
SEO changes all of the time, but it’s always incredibly important to digital marketing. We thought keywords were out, but now long-tail keywords are rising in popularity. The way people search is changing. We no longer google specific words. We ask questions. Some of the Google’s most popular searches are questions, in the forms of “why” or “how.” Our use of keywords must reflect this. SEO can be a tricky thing to master, so many hire an SEO professional to help them stay up to date.
Digital marketers are utilizing automation more than ever. With so many tools available, automation gives you back time. You can schedule and automate near enough everything without it being immediately obvious that your post wasn’t live. This gives the impression of being always available and online without actually needing to be.
Now the internet is a much more significant part of our day to day life, online communities are growing in popularity, and digital marketers are looking for ways to use this to their advantage. Brands don’t just have Facebook groups or Twitter followers. They have communities of regular viewers who comment and chat. This gives marketers a great way of getting to know prospective customers and finding out exactly what they want.
The rise in the use of video online has been enormous and looks set to continue in the future. It’s thought that by 2020 90% of the internet will be video. But, this is an excellent tool. Shops can film how-to guides and product advertisements. But, they can also use mediums like Instagram stories to show the behind the scenes side of things.
Personal marketing is only going to get bigger as the technology continues to advance. Online adverts show people only those items that they will have an interest in, which is a handy tool, especially now people can shop directly from social media.
When it comes to marketing, it’s never too early to look to the future. Consider carefully what has worked for you over the last year before you make a plan for the next. Ask yourself what’s worth taking forward, what needs tweaking and what’s best left in 2017? Then look at these up and coming trends to try and build a plan which will see your company go from strength to strength in the new year.