Digital Marketing Technics Taking The World By Storm
Because of the rapid advance in technology, the world of digital marketing is constantly changing. Every year, top marketing experts chime in on what they think will happen in the near future and how companies must adapt. Here are some of the trends of digital marketing technics we expect.
Rise In Social Media Features
Social media is moving beyond being just about telling people what you ate for dinner. It’s developing into a marketplace of sorts, rivaling the search engines giants in terms of their scope and reach. Facebook and Twitter launched a number of new features in 2016 that bolt on to their existing apps.
Perhaps the biggest development came from Instagram, a site that is fast becoming the leader in the social media space. Back in 2015, the photo sharing website bought Boomerang, a service that allows companies to take a short burst of photos and then stitches them together to create a video clip.
Instagram is also launching its new, in-app shopping experience, allowing visitors to buy the stuff that they see in photos, so long as it is tagged.
Video Advertising Dominates
Video advertising has moved on considerably over the last couple of years. From being a rarity, it’s something that has gone relatively mainstream online, thanks to its impact on conversions and SEO. What’s more, video advertising tends to be relatively cheap. Most users actually prefer amateur video content that provides them with real value. Then they do slick marketing material we’re used to seeing on TV. This means that companies don’t have to invest a fortune in their marketing. They simply have to do something that provides their customers with value.
Recently, Facebook released Canvas, which is a more interactive form of advertising. There is, where companies upload GIFs, and users can swipe left or right to get to a new GIF. Or up and down to find out more about the product that they are looking at.
Perhaps the most exciting development in the marketing space over the last year has been virtual reality, often shortened to VR. VR is so new that most marketers are still playing with it, trying to unlock its capabilities and wondering how best to deploy it in the marketplace. At the moment, high-quality VR headsets are used for gaming. They cost more than $400 and aren’t likely to expose users to spaces in which marketing is possible.
In the future, through, companies like Google, Microsoft, and Samsung may introduce augmented reality. It’s a type of virtual reality which overlays digital elements onto the physical world. These will offer more options for companies to market to customers. That will give them the ability to overlay marketing messages on the real world in a timely fashion.
Mobile has become the dominant platform in the last five years. According to a study by Digiday, people spend around 86 minutes per day using the internet on their phones, but only 36 minutes per day on their desktops.
Marketers, therefore, need to think of ways to make their adverts more mobile-friendly to cater for an increasingly mobile audience.