Dangerous Digital Marketing Myths That Could Spell Trouble For Your Business
The rise of online and digital marketing over the last ten years or so has been incredible. But unfortunately, it is also an area where there are many common misconceptions; as is often the case for any new medium. So, while digital marketing can certainly benefit your business, it’s important to know the truth about the online world. We’re going to bust a few of the myths for you today. Let’s take a closer look at some of the digital marketing myths that, if you follow, could harm your business.
Digital marketing is all you need
You might have heard that online platforms would see the end of traditional advertising. TV ads are supposed to be a thing of the past by now, and traditional marketing strategies like direct mail and cold calling should be joining them. But nothing could be further from the truth. All these conventional methods are working just as well now as they ever did before – and will continue to do so. Digital marketing is not all you need, and although it can bring you fantastic results, it should be part of your overall strategy and part of the mix, rather than a standalone marketing method.
Building a website is enough
When you are starting an online business, your website will be the hub of all your digital marketing efforts. But once it is built, your work is far from complete. Too many businesses owners develop their websites and just leave them, thinking it is enough to start getting new customers and winning new prospects. First of all, you need a reason to have a website – other than just a placeholder for your business. Is it for exposure? Or are you using it to book and work with clients? Do you want to show off your knowledge and become an industry authority? There are a thousand and one reasons for having a website, so have a good think about what you need it for and make it part of your marketing strategy.
SEO is the savior!
SEO is a valuable tool for getting more traffic to your website – but more traffic is not a sign of success. It’s the quality of that traffic that is important, not the quantity. Given that the majority of online searches are just bots, it makes sense to use other metrics such as engagement, bounce rate, and time spent on your site. The most important metric of all, however, is the impact it has on your goals. Are you making more sales? Are you encouraging more sign ups? Is your traffic coming from the relevant areas – where you do business?
We need more content!
Blogging for your business can help in many different ways, from improving your search rankings to highlighting your industry authority. However, be careful to avoid content overload, and start banging out post after post of the same old stuff you read everywhere else. Again, quality is more important than quantity, so don’t ruin your blog by writing weak content that appeals to no one. Be engaging, exciting, and offer contrary, strong opinions. A blog is no place for a wallflower – you have to come up with some original ideas.