Creative Marketing Strategies That Are Winning At Life
The marketing industry has exploded in recent years, and not because of Mad Men either. It’s because there are more avenues to blitz and more brands than ever trying to blitz them. That’s why you have to be clever nowadays. To get your company or brand takes guts, it takes creative thinking to uses creative marketing strategies, it requires you to be an innovation guru. It also takes trial and error. A technique that worked for someone else might not necessarily work for you simply because it doesn’t match your brand.
As such, we have compiled a list of creative ideas that may help you and your company blast through the stratosphere and take the marketplace by storm. All you have to do is decide is which is best for you.
A lot of the old brands are the best, but their traditional routes have seen them slip behind in the rat race. But, for whatever reason, they’re too scared to change their look and feel, too scared to update their branding. This is usually because they’re worried changing up their brand could risk them losing touch with their current client base and current customers. But this doesn’t have to be the case. Some of the coolest brands out there have chosen to take on a more traditional look and feel. It is just a matter of choosing the right photography, the right visuals. This won’t just mean your brand is brought into the realm of cool, it will allow you to utilize modern marketing avenues such as Instagram and Pinterest.
Quick caveat: this should only be considered if you actually employ a writer who is actually funny. If you do, then this is a great tool to use. It simply uses human psychology; if you’re funny, you’re probably making your customers feel happy, which can only impact positively on your brand. Companies that use humor naturally, whether in the adverts or on their Twitter feeds, tend to get a great reception. So why not use that comedic personality in your staff to good effect.
Tell A Story.
A good story is the basis of all great books and all Hollywood movies. Why not use these same techniques in creative marketing strategies. You don’t have to look any further than Adidas’ Break Free Advert to see how a good story can be used in marketing. If you’re thinking ‘yeah, but Adidas has the money to spend of the best creative thinkers in the world,’ this advert was actually produced by students.
We’re not saying you have to come up with the concept of a story yourself. You could work with a local creative agency and come up with the idea and let them produce it. It doesn’t take much more than typing the word ‘videography’ into Google and seeing what options are available to you, but telling an attractive and visual story is a truly fantastic way of getting your brand noticed, as well as understood.Trust us on that one.