Create An Effective Email Campaign That Makes People Want To Buy
Today, email marketing is one of the most effective methods for selling to your target audience. In fact, according to MailChimp, for every $1 spent on email marketing, marketers can reign in an ROI of roughly $38. But with that said, create an effective email campaign isn’t as easy as sending out a few emails and then reaping all the benefits. So how can you create an email campaign that is sure to get people to buy from you?
Keep reading, and we’ll go over some of the essential tips on creating a successful email campaign to sell to today’s modern consumers.
Build An Email List
To sell successfully using email marketing, you first need a solid email contact list. With this, you can then send your messages to the members of your list.
Essentially, an email list is a list of contacts who have already opted in to receive communications from your brand.
Email marketing can be so effective. Because these people have already shown interest in your brand and its products or services. In other words, you’re already halfway to making a sale!
There are many ways to build an email list. You can use a popup or signup form on your website. Asking people in person for their email addresses. Or, even using social media to help find people who want to opt-in.
Choose An Email Marketing Platform
There are many platforms available that you can use to aggregate your email list. You can also edit and design your emails, and schedule them to go out at the desired time.
MailChimp is one of the most popular. However, ActiveCampaign and Drip are also notable contenders that offer a suite of email marketing tools to help you make the most of your email campaigns.
MailChimp offers a free version of its software. For the best chance at success, you should likely find a platform that provides what you need. Paying for their premium versions will unlock better features and analytics for your campaigns.
To Create An Effective Email Campaign, Be Personal
Compared to a social media marketing or blogging, email marketing is a much more personal act.
Therefore, you’re going to want to personalize your emails as much as possible. That will help your target customers feel like you’re not just trying to scam them out of a dollar.
Use first and last names if possible, be friendly. And, it’ll be far more likely that people will click through to your website and buy your products or services.
And don’t forget that you should always include a digital business card or signature that includes your business name, web address, and other pertinent information.
Design Stylish Email (But Don’t Overdo It)
With platforms like MailChimp, even a newbie can create an effective email campaign filled with images, banners, and links.
However, you don’t want to overdo it with the graphics or create long, tedious emails that nobody will read all the way through.
Instead, it’s best to keep things simple and to the point.
Every email should have a purpose, whether you’re trying to inform them about a product or service, discount, or any other type of promotion.
Test Your Campaigns
Before sending out your email campaigns to the masses, it’s essential to review your content and test your emails to ensure no obvious mistakes and that everything works properly.
Most email tools will allow you to send out a test campaign to your email address. Which will enable you to double-check everything before sending it to your entire email list.
There’s nothing more embarrassing than finding a typo after the email has been sent to 5,000 of your contacts!
So after you’ve double-checked that you’ve crossed all your T’s and dotted your I’s, you’ll be ready to send out your campaign with the utmost chance of successfully making consumers want to buy from you!
Written in cooperation with Arnold Bennett