Clever, Unusual And Affordable Marketing Methods
If there’s one big problem that businesses face, it’s getting their message out there. And given how many companies are shouting their message at any one time, it’s hard to get heard. Difficult for big business – almost impossible for everybody else. Well, that’s the conventional wisdom at least. But is it true? In this post, we’re going to investigate some unusual marketing methods your business can afford. It turns out that smaller players really can compete for attention with the big shots, be clever.
Make Use Of Street Art
Perceptions of street art or graffiti seem to have changed somewhat in the last few years. And it’s mainly thanks to the efforts of genuine street artists. They’ve revealed to us that graffiti is an artform like any other. It’s not just about writing abuse or marking out one’s territory. But what on Earth does this have to do with business? Well recently, top firms have been getting in on the street art scene. IKEA recently hired famous British street artist Banksy to do an advert for them in subway stations. No, it wasn’t actually genuine graffiti, but it certainly had that vibe.
Put Your Logo On Everything
The biggest not-so-secret secret in marketing is that exposure to your brand is everything. The more people see your brand, the more they trust it. It’s a super simple equation. But how to get them to see your brand?
Well, you can put it on everything. Put it on your company uniform. Put it on your corporate gifts. Put it on your letterheads. And as sites like https://www.lanyardsusa.com attest, you can even put it on your lanyards.
Remember, more exposure means a better brand.
Stage A Flash Mob
Do you remember when you first witnessed a flash mob? It had quite an impact, didn’t it? The first flash mobs were plastered all over the media. And they were used to raise awareness of a whole host of social issues.
But now savvy marketers have realized that flash mobs are something companies can do to launch products. Recently, Suave hair care teamed up with professional flash mob companies for their new hair care line. If Sauve can do it, you can make use of flash mobs too.
Make A Viral Video
This one might be affordable, but it’s certainly not easy to do. If you can pull it off, however, the rewards are immense. It’s worth remembering that videos don’t just go viral by chance. Often they’re a part of a wider trend that your company can analyze. Check out sites like YouTube and have a look at what is trending and creating a buzz right now. Then come up with content that complements what people are already talking about.
One great example of this is what Dove did back in 2013. They launched an advert that didn’t feature supermodels, but just ordinary women. Because it was such an unusual marketing strategy, it racked up a huge number of views. But the Dove advert was also appropriate for the time. With so much discussion of women’s body image, it perfectly coincided with the international debate.