Supercharge Your Brand’s Communication Strategy
Communicating with customers is part and parcel of what a company does. There’s a constant need for brands to get the message out about what they’re doing so that customers can reap the benefits. However, with the rise of social media and other digital marketing tools, the way that brands communicate is changing. According to recent estimates, around 80 percent of content on the internet is now user-generated. It comes in the form of posts on Facebook, reviews, and comments. The question for companies is how do they make an impact in a world that is so user-centric. Here we’re going to investigate some of the ways that you can supercharge your brand’s communication strategy.
Strategy #1: Be Helpful
The best ways for brands to get established in social communities online is to find ways to help people. Companies that meet needs are the most likely to go on to form productive relationships with customers.
Take Jetblue, for instance, JetBlue is a company that famously responds quickly to questions on Twitter. They don’t care who posts a question: they try to answer every single one – unlike many other airlines in the industry. This level of commitment has made JetBlue the go-to airline for savvy young millennials who want support throughout their journey.
Strategy #2: Give Users Relevant Content
Companies are producing content for their websites and related blogs at a record pace. But one of the problems with the content they are creating is that it is not always relevant. Researching relevant content can be a challenge and requires an understanding of your audience’s tastes and preference to make it happen. Unfortunately, some companies miss the mark.
One great way to give users content that they want is to send it out in the form of a personalized newsletter. Tools, like Postman email newsletter software, help to make this process easier, allowing you to change content and fields depending on the recipient. Another option is to post pictures on Pinterest showing your products in a new light and giving customers ideas about what to buy, or what your product would go well with.
Strategy #3: Be Open About What You Do
McDonald’s is a brand that has suffered a few bruises over the years. From pink goo to Supersize Me, it’s a restaurant which has made the headlines for all the wrong reasons. One of the causes of this was that in the past, McDonald’s wasn’t always entirely forthright about what it did. Much of its food came from questionable sources, and it was hard to find out where.
Now the company has changed her brand’s communication strategy. Instead of concealing how it’s food is made, it publishes all the details on its websites. McDonald’s is a great example of what companies can do to help ease relationships with consumers, even if the product they sell is harmful. Being open and honest is a great cleanser. It allows people to see precisely how you operate and who you work with. This honest approach has helped McDonald’s silence many of its critics.