Become A Marketing Whizz, Be Creative
80% of adults believe that creativity is crucial when it comes to marketing, yet only one in four adults believes they are achieving their creative potential. It’s a terrifying statistic, but perhaps that terror is what should be blamed. Why it’s difficult to become a marketing whizz? Almost all kids under 5 max out when it comes to creativity. They can’t get enough of it, and they can’t stop using it. This drastically reduces the time a kid gets to ten years old, and again at fifteen, and by the time we’re adults we’re down to two percent. Only two per cent of our actions and thoughts are creative. That is unfathomable, especially when you hear the next statistic:
Over 80% of employers (from managing staff to CEOs) believe creativity is the most important quality when it comes to marketing.
As such, we have come up with a few ways you can improve your creativity and become a marketing whizz (while getting back your childhood imagination at the same time).
The first thing you should do is embrace the idea of fun and ridiculousness.
That is because some of your best ideas will flow when you are relaxed or laughing, or just having fun. This is something big companies have started to realize, just take a look at Google. Just go online and look at what they have done with their offices; it looks like a giant soft-play area for adults. We’re not presuming you have the resources in place to achieve what Google has on this front, but your workplace should still be striving to create a relaxed environment where people can laugh and joke with each other, and stimulate creativity, especially the marketing department.
Step as far away from the norm as you possibly can.
There is so much information floating about in the world these days; so many things to look at and absorb and remember, so you need to figure out a way for your marketing to be different. You need to shock and capture a person’s attention. But this doesn’t have to be an expensive move. This could be something silly that gets your brand in front of people’s eyes; it could be something as simple as giving out branded lanyards or carrying slick card/badge holders. But don’t wait or hesitate, find out more right now.
Build your brand by giving it a story.
It’s hard knowing how to do this, or where to start, or what perspective to take, we get that. So to start off, why not imagine your brand as a person. What characteristics would they have? How would they look, and talk? What vibe would they give off? This may sound ridiculous but ridiculous is good, remember. Once this has been done and you know who your brand is, start brainstorming and coming up with a backstory for your person, your brand, and start deciding where their story is going to lead next. This won’t just boost the effectiveness of your brand, it will also get your creative juices flowing; it will help you and your fellow marketers embrace the creative freedom that all children are born with.
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