Don’t be a Digital Doofus – Avoid These Marketing Problems
A lot of people assume that digital marketing is an easy game. Others who have attempted it and seen no results assume that the whole thing is basically a fraud. The answer is found in neither of these assumptions; it’s not easy, and people often fail here because they assumed it would be. Here are some common mistakes people make in this area. Avoid these marketing problems.
Unrealistic expectations
Getting involved in digital marketing isn’t going to get you a million visitors overnight. In fact, digital marketing – even very, very effective digital marketing – tends to take quite a long time to get going and really show results. You have to be willing to be in this for the long haul. To see great results accumulate, as opposed to expecting some magical campaign that will completely turn things around for your company. Not that that isn’t possible, of course – but it’s simply not what a lot of effective digital marketing is really about.
Vague target audience
If you don’t know precisely what kind of user is more likely to visit your website and engage with your business, then your digital marketing simply doesn’t have a clear target – and this is a problem. Figure out your demographic. Once you’ve got that down, you can use targeted digital marketing. Then concentrates your efforts into the areas that are more likely to be effective. Without this, you’re going to end up wasting a lot of money on marketing towards people, who are very unlikely to use your business, no matter how attractive the actual marketing is.
Thinking design is irrelevant
The design isn’t just relevant to your digital marketing because it determines how usable your website is. (Which, in turn, determines how likely it is a visitor is going to turn into a customer). It also affects your digital marketing because the design of your website affects how easy or difficult it is for search engine algorithm bots to read your website! This is why you shouldn’t take on web design and development by yourself if you’re not 100% sure what you’re doing. Consider going to an agency such as CreativeICT Webdesign.
No content
You must have visited a website for a business at some point in the past and realized pretty quickly that you had no reason to stay on there for very long. And that could well be because there simply wasn’t any content to keep you on there. Your website shouldn’t just be, essentially, a billboard with a few sales options. There should be material on there that a user can engage with and even share. And yes, that does mean you should probably have a blog.
Too much data
Okay, yes, perhaps a more common problem with people engaging in digital marketing is that they don’t have enough data. Not enough business owners are putting as big a focus on data analytics as they should. Without such data, it’s difficult to tell whether or not your campaign is really working. But some people get way too fixated on Big Data and keep getting deeper and deeper into the rabbit hole of micro-information that they end up not have a comprehensive understanding of the bigger picture.
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