Are You Neglecting This Area of Social Media Marketing?
When people talk about social media marketing, people are usually thinking of two platforms. They’re thinking about Facebook and Twitter. There’s a chance they may also be thinking of platforms such as LinkedIn and Instagram or another area of social media marketing, sure, but Facebook and Twitter definitely dominate the sphere.
Social media is one of the keys to modern digital marketing. It’s no surprise that we talk about the two main stars so often. But there’s a particular site that, though more widely known than at least one of them and almost as famous as the other, is often neglected when people talk about social media marketing: YouTube.
And, by extension, the medium of video is usually neglected when we talk about online marketing at all.
The Power of Video
This seems like a shame, not just because it neglects an extremely flexible and creative medium for your marketing, but also because it represents a failure by many outlets to understand the sheer power of video online. Of course, even business owners who know how popular video is may not necessarily be willing to dive straight into the world of video production. But why not? It probably has something to do with how daunting the prospect, from a creative and logistical point of view, can seem.
But this is why many businesses that take part in video marketing online aren’t just relying on their own resources when it comes to producing those videos. There are companies out there with whom you can work closely in order to produce creative videos that will help spread the word about your business. They can take the form of traditional advertisements for showing on YouTube, or they can be bite-sized clips that are shared on the fast-paced messaging world of Twitter and Instagram.
The Power of Video
If you’re still in the crowd that simply isn’t acknowledging the potential for this medium, then you probably haven’t seen all the facts that will make you think twice. Let’s take a quick look at some knowledge bombs that will highlight to you the sheer importance of video when it comes to modern audience engagement.
YouTube isn’t the only outlet for video when it comes to social media. While it’s important for your business to be engaged with YouTube in your marketing (it’s bar none the easiest to embed on other websites, including your own), more social media platforms than ever are introducing the native video. That means you can upload videos to Facebook, Twitter, Instagram, and others without having to use YouTube.
As for the numbers, video on social media platforms is dominating the 18 to 33-year-old demographic. And that’s the demographic you need to impress!
By the years 2028-2031, people in this group are going to make up about 75% of the global workforce – which means they’re going to make up around that much of your potential consumers. Ignoring them now is a mistake, and social video seems to be the best way to grab their attention.
Last, but certainly not least, all your competitors are already using the power of video to capture audiences. Which is basically another way of saying that, if you aren’t harnessing social video yet, then you’re probably already falling behind!