4 Upgrades For Your Business Website
If you’re anything like the vast majority of entrepreneurs, your business website is something that you don’t give too much thought to. It matters, of course; you understand how important a fully-functional, reliable website is. However, that doesn’t mean that the site has a tendency to change much. Sure, you update the blog and communicate any important bits of information that you need to share with your customers – but for the most part, it looks pretty much the same as always.
That’s all well and good. But, it is worth the occasional upgrade just to ensure that your site is giving you all that it should be. It’s there as your online advert, your little corner of the internet to show your skills or display the products you have for sale. You are doubtlessly constantly working to keep your business thriving and current, so your site should reflect that too.
If you’re convinced and think your business website could do with a kick of something new and exciting, that only leaves one question. What exactly should you be opting for in terms of upgrades?
1) Offer Another Language
It’s surprisingly simple to get your site translated into another language. Plenty of sites such as this one are able to connect translators with clients, and the price is surprisingly affordable. Not only does this give your business website a global, exciting feel. It might also enable you to expand your existing client base. Globalization has had many gifts, but by far the biggest is the fact you can sell anywhere in the world. So, why be restricted to the English-speaking countries?
2) Make It Responsive
A disturbing percentage of business websites aren’t responsive – i.e. they don’t change their display when viewed on a cell phone. If your site isn’t responsive and easy to use, then there’s a good chance you will turn away some potential customers before they even have the chance to read the site. So switch to a responsive layout if you don’t have one; if you do, run some checks and ensure everything is still appearing as it should be.
3) Upgrade The Links
You don’t want someone viewing your business website on a phone to have to go through the hassle of copying and pasting the number. Change any links to your phone number or email so they immediately launch the phone’s phone/email app. It saves time for the user and means they are more likely to contact you on the spur of the moment, as the process is simple and streamlined.
4) Refresh The Images and Text
If you have out-of-date information on your site, it’s going to put off consumers. So go through and read every page: is the text still relevant? Do the pictures still go along with the text? Is there anything that you need to add? For changing, evolving businesses, there’s usually always going to be some more information to include or some broken links to fix, so take your time and get everything working exactly as it should be.