The Swag To Make All The Other Trade Show Attendees Jealous
The swag, glorious swag. For anyone who has been to a trade show or industry conference, you will know that the free materials passing from hand to hand are a huge part of the experience. They have good reason to be. They can really offer your business an advantage at events. So, the next time you think about going to a trade show, put some proper thought into what you’re going to bring along.
Something useful above all else
If you’re looking for brand exposure, then you want something useful above all else. In the past, for instance, USB pens were widely used and so made for a great way to keep someone looking at your brand. But you have to think about the times and how they’re changing. If you’ve been to a trade show, you probably have a hundred USB pens by now. But how many phone-attached smart wallets do you have to hold your cards and the like? How many portable mobile device chargers do you have? When going the useful route with your giveaways, don’t rely on the tried and tested. Think about the most contemporary forms of convenience you can offer the attendants.
Get them salivating
Sometimes it’s worth trading the long-lasting appeal for something a lot shorter but sweeter. Where there’s visual stimulation all around in a trade show, you want something that catches attention. Something that tempts, even more, people to come towards your booth. Having something delicious and edible, whether it’s a simple helping of sweets or some fresh baked goods, can give you that unfair edge. You can even bring with you some branded resealable pouches so that your visitors are walking around with a very good reason to visit your booth. Yes, there’s a chance that some will visit with more interest in the food you’re offering as opposed to the business. But foot traffic for any reason is a good thing for your presence at a trade show.
Something for the show
It might now sound like the most exciting or the longest-lived, but something that’s specific to the show you’re at is a great way to create the little emotional connection that many freebies are missing. Breath mints to keep people fresh and hand sanitizer to help them stay hygienic are some of the more perfunctory ones. But you should also think about seasonable gifts you can give. Is it a sweltering summer day? Give them a pair of sunglasses. Is it a dreary autumn show? Then give them an umbrella. It might not have the longest lasting impact in terms of attaching your branding, but it’s definitely going to create a memorable gift for the attendants. The emotional impact is one the strongest tools in offline marketing, after all.
The goodies you take to a trade show can do all kinds. They can increase brand exposure in the long-term, creating new leads. Also, can win your more visibility. They can even create an emotional connection with attendants. Think about that the next time you think of taking the usual pens and mouse pads.