The Marketing Showdown: The Beatles Are Better Than One Direction
The new world of communication is not just upon us, it has swallowed us whole and to think there is another way of going about marketing almost seems insane. Being attracted to the new and shiny options is a natural pull we all feel, and so turning away from shiny avenues like Google+ and Pinterest and LinkedIn can feel like a step backward. They are where the power lies, and the best way to get a data trail while being cost-effective. But the new way isn’t the only way. The marketing showdown.
The new way in music is to like anything by the former members of One Direction, but to say they are better than The Beatles is insane. The same goes with marketing. Some of the old-school methods are still the best methods; compelling, powerful and effective.
Basically, it is about time you started combining traditional methods with unique modern day efforts, that is if you want to pack a bigger punch.
Nothing Is More Powerful than Word of Mouth
If you want to find a marketing strategy that is cheap but great then look no further than word of mouth. This remains one of the most trusted mediums of marketing, and that goes a long way in today’s saturated marketplaces. You could have the most incredible advertising campaign the world has ever known, but people are still going to trust their friends and family more. As such, it is time you worked on your strategy for rewarding loyal customers.
A great way to do this is to incorporate a referral program into your email marketing strategy.
The Power Of Print
There is a myth that printed marketing strategies are too expensive to be considered, which is nonsense. Yes, they can cost more than digital alternatives, but they can also have more impact than their online counterparts. When it comes to direct mail printing, though, there is just one thing you need to remember; always be creative with it. Don’t just bombard people’s letter boxes. No. Have a series of printed cards that have offers on them, or your latest products, and send these out with your orders, or with invoices.
You could even incorporate a truly stunning postcard into your online order process. Just something to send out once an order has been placed. Something to make people stop and look for a minute, a means of ingraining your business into their minds.
Socialize Like You Used To
Social media is fantastic for so many reasons, but people are starting to get sick of it. Yes, it is easy, but it is nothing compared to actually sitting down with someone face to face and enjoying conversations how they used to be conducted. That is why local networking remains one of the most effective ways of getting customers to stick with you year after year. And then using social media to keep that relationship alive. It is definitely more effort, but the results are so much stronger.
A great way to combine the two, other than using social media to chase up face to face meetings, is to use social media as a means of seeing what local conferences or societies there are in your area. Once you’ve found something suitable, with a link to your business, start attending regularly. Chances are, your competitors aren’t doing this.