Looking Good and The Importance Of Business Image
“Image is everything“, someone once said. And it’s hard not to disagree, especially in the context of business. If you don’t look good, how can you expect your business to ever increase its turnover, or gain new contracts? The image is the first thing you will be judged on, it’s basic psychology. The first few seconds when you meet people are where they make their judgements, so make them count. Speaking about the importance of business image, follow this cheat sheet to make sure, you, as a business or as a business owner, that you keep your image in check and presenting yourself as best as you can.
Your marketing is the best place to start when it comes to giving your business image a boost. Are you sure that your marketing strategy is best reflecting your product? Are you even advertising yourself through the correct channels? Social media has the power to communicate your brand through in so much more ways than ever before so are you utilising it properly?
A brilliant ad campaign conducted on social media can encourage an almost instant increase in profit purely by the amount of “shares”, so make sure your strategy is airtight.
Everything that you communicate to your customers needs to be brief, well delivered and appealing to the eye, which is where your brand comes in. The big names in the business are recognised worldwide because they are speaking in the language of semiotics. A sign or a symbol is universal and can transcend any language. Communicating your brand is the key.
Make Contact With Allies and Influencers
It’s not what you know, it’s who you know. As people, we are judged by the company we keep. Although it is a sad fact of life, it’s true. In business, if you are seen to be with, or compared favourably to, a company similar to yours, not only is it good to be seen in that light, but also presents opportunities to make deals with other companies to help you corner a market.
The customer is always right, from the product to the look of your website, you can always learn more on how to work better for and with the customer. The increase of online feedback websites, as well as social media, means that it is even quicker for a bad review to go public. Encouraging a healthy dialogue with your customer will look good for your image as a company willing to hear from the man on the street, but also means you are conducting vital market research into your product.
The buck stops with you. As the leader of your company, you need to present an image of a confident and respectable individual. You are, in essence, the face of your company and you should project yourself in a manner that inspires and motivates. Have a look in the mirror and see who is staring back. If it is someone who needs some improving, so be it. Take stock and figure out where you can develop for your company, and for yourself.
Use the previous tips, and the importance of business image will rise.