Going It Alone: The Health Practice
So you have worked with or for someone else for many years doing what you do best. Maybe you have worked for the government, or a private organization, yet now you want to go it alone. It is harder than you think. Primarily because you will still be doing your day job as a doctor, dentist, physio, etc while running a business, like the health practice. It is tough, hard, and there will be times where the work really piles up against you. If it still sounds attractive to you then there are various things you need to think of and pay time to before setting up your own company. These tips can help, you may have already thought about them, but the others can help you succeed. Persevere and you will succeed, it is hard work, but what worth having is not?
Need Premises First
First, you need premises for the health practice. You need to do research to get one. Look at the surrounding area. Does anyone else do what you do that is too close? You don’t want someone draining your potential clients, which they will as they have been in operation for longer. You must also investigate each premise to ensure it has the right facilities to support what you intend to do. Can you see a waiting room, an office, treatment rooms? Check the infrastructure too, maybe consider a builders survey. You’ll know the right one when you find it, it’ll just take time.
Set Up A Website
In tandem with this, you should be setting up a website. How do you expect people to use you if they don’t know about you? Get it professionally created for the best results. Then consider getting help to ensure your site can be found. For example, if you are a dermatologist you should think about using SEO for a dermatology practice. Specific SEO is better than the generic companies and you can see way more hits on your website if you employ it in the right way. Your website should state opening hours, phone number, and should have booking facilities on it to take away the pressure from your workforce.
Hire Professionals For Each Area
When recruiting you should certainly hire a receptionist, even part-time if you need to. You also need a cleaner. All types of medical or health practices should be squeaky clean. Would you use one that is dirty? After a while, you may find yourself in the position to hire another fellow professional, but don’t do this until you build up a client base or you could see your overheads and costings force you out of business. Be careful and take it one step at a time.
The machinery specific to your work type will cost a huge amount, so consider a bank loan or perhaps enquire as to whether you can get some of it on finance. Spreading the cost leaves you with more capital to invest in other areas. Check what needs your most vital attention, it could be building work, it could be booking software and receptionist systems. Always prioritize and you won’t go far wrong.