Search Engine Optimization (SEO): It’s As Easy As ABC
If you run a business in the modern age, it’s likely that you’ll have to employ some kind of online marketing tools to compete with your rivals. If you can use it properly, the Internet can be an incredible resource for businesses. One technique that is used to drive traffic to your website is SEO or search engine optimization. The aim of this method of marketing is to ensure that your links appear high up on the results page when a potential customer conducts an online search.
If you’re looking for a plumber in the local area, for example, you want your company to appear towards the top of page 1, rather than on page 7. It’s very rare that users will trawl through pages to find what they want. If you’re new to SEO or search engine optimization, it may seem like a daunting and confusing prospect, but if you break it down, it can be as easy as ABC.
Anchor texts are the part of the website description or blog post you can actually click on. By clicking on the highlighted text, you’ll be taken to the target site. To make the most of the power of using anchor texts, it’s important to research the kinds of words and search terms that attract the most interest. You can do these using analytics. An anchor text can be described as an exact or a partial match. The exact match means that the search term is exactly the same as the anchor text. To optimize the influence of anchors, always make sure they are relevant to the content, and slip them in a natural manner. You don’t want to write a blog article about spring/summer fashion trends if you run a restaurant, for example.
An SEO expert will tell you that building link is fundamental to the success of a digital marketing campaign. Link building is a term used to describe the process of getting other pages to link to your site. The more people that come across the external links, the more traffic your site is likely to receive. If you are focusing on link building as part of your SEO strategy, don’t bombard the reader. If you use links in every sentence, they lose their value. Ensure links are relevant and scatter them evenly throughout the text.
If you’re au fait with marketing, you may have come across the phrase ‘content is king‘. Today, when so many businesses rely on online marketing for growth, the ability to provide customers and followers with fresh, engaging, original content cannot be underestimated. If you can produce content that is unique and interesting, you’ll leave potential clients wanting to find out more. Don’t use generic descriptions for products. Write you are own using more persuasive wording and use your keyword research to optimize your piece by including effective search terms. Make sure your content is relevant. Every article or page you write should be aimed at your target audience. Once you’ve got your content ready, get it out there using social media.
If you don’t know your SEO from your PPC, don’t worry. Hopefully, this article has given you some handy tips, and you’ll notice a difference in your website traffic before you know it.