No Interest Online? Let’s Investigate
Running a business online, you want as much interest as possible. Hopefully, you’ll see traffic to your website build and more follows on social media. But what if that doesn’t happen? What if instead interest in your business stays the same or worse still, begins to diminish? Then, we need to find out what’s going wrong, why there is no interest online and fix it as soon as possible. There are a few problems that you might need to tackle here.
There is nothing worse for an online user than a website that just won’t load. If it takes more than a minute to load a site online and it’s not down to their connection, you’ve got a problem. Usually, this is because you’ve chosen not to host your site. By not hosting your site you will be saving a little money, but this slight advantage just isn’t worth it. Besides, you can find a variety of different prices for hosting servers from companies like PAC Web Hosting. Piggybacking off someone else’s server will mean your site is always going to be slower than the rest and it will probably need a loading screen. It’s 2017, if your site has a loading screen and you’re not selling the latest Hollywood blockbuster, you might as well give up now.
No Buzz No Bang
Of course, it might just be that you’re not seeing much buzz online because there’s nothing for customers to be interested in. If you want their attention, you’re going to have to earn it with interesting updates and cool posts on social media. You should be updating your social media with new information and content every hour through the day. If you don’t do this, there will be no reason for customers to follow and check your social media profiles. You might want to hire a social marketer to complete this job for you. They will add content like clockwork and ensure that there is always chatter surrounding your business.
Alternatively, you may find that you have no interest online because there’s already a negative reputation attached to your business. This will definitely be the case if you have been delivering a poor quality service to customers or if your site and social media have the problems we have already mentioned. To fix this, you need to reinvent your company image. Start with a fresh web design and build from there until you see more users flocking to your online profile.
Or finally, you might not be getting a lot of traffic to your site if you are using bad marketing practices. Anything that even resembles black hat SEO will earn you a Google penalty. At that point, you’ll be looking at a very long and strenuous road to recovery. Bad SEO practices are any type of marketing that is obvious to the customer or user. For instance, you might have used ten variations of the same keyword in a single piece of content. Or, your keywords might be scattered randomly around your site. This is sure to gain your interest but only from the Google algorithm, and you don’t want that.