Network Marketing 101: Running Your First Webinar
In the world of network marketing 101, communication is absolutely vital. When first starting out, you may find that it’s possible to grow your circle by speaking to friends, family, and former business acquaintances. But what happens when you’ve reached your full potential in the local area?
Casting your Nets further afield through digital networking is the obvious answer. Having said that, you simply don’t have the time or resources to give each individual a personal learning experience. Running a webinar enables you to provide an intimate experience, but to your entire network at once.
It can be a daunting prospect, but these five simple tricks will have you mastering the task at the very first attempt. What are you waiting for? Let’s get to work.
The first step to planning a successful webinar is to focus on its purpose. As a network marketer, you’re probably looking to build your team by recruiting new affiliates and sellers. So make sure that your webinar is built to do that.
This isn’t just a chance to educate those potential recruits, it’s a chance to get them excited. Promoting awards and accolades should sit high on the agenda at all times. Meanwhile, it’s important to find the right balance between tutoring them and allowing for autonomy. There are guidelines that you’ll want future affiliates to appreciate. Nonetheless, letting them tap into their unique ideas is what will give them the greatest chance of success.
Ultimately, their success will lead to future business growth and increased profits for you too. Given that this is your end goal, rather than simply gaining sign-ups, ticking this box is pivotal.
#2. The Visual – Audio Ratio
In truth, there’s a good chance that you’ve already set a winning first impression simply by getting users interested in the webinar. However, this is your opportunity to truly create a lasting impact. With this in mind, retaining their interest throughout the presentation is key.
Digital webinars are different to real world presentations. Users are only ever one click away from ending their interactions. Therefore, it’s imperative that you use infographics and video media to drive the presentation forward. Any text should be kept to buzzwords and key points.
Audio will naturally play a vital role throughout the webinar too. Quite frankly, if you haven’t invested in the right sound recording facilities, you might as well forget it altogether.
Building excitement through celebrating the business’s achievements is great. However, potential sign-ups need to see individual cases of what can happen. Talk is cheap, but proven results will generate the desired reaction with far greater effect.
Using your experiences, as well as those of other people in the business will make a bigger impact than any empty promises. Use clear examples of the methods they used to generate their leads and sales. Furthermore, if you want them to take specific actions, such as creating backlinks or using PPC advertising, show them how.
Apart from anything else, these elements should highlight your passion for the business. When you’re excited, it will rub off on your viewers.
The exact content of your webinar will be dictated by your type of networking venture. Regardless of those details, though, it’s imperative that the quality of your webinar broadcast meets the desired standard.
It’s not only the recording aspects that need to be considered. Using an IT company to avoid the threat of downtime and upload faults is especially important for live webinars. But even if you’re using a recorded version, knowing that users can watch it without disruption is vital. After all, problems here will reflect very badly on the brand.
If you are going to turn the broadcast into a downloadable item, you’ll want to convert it to the right file too. Nobody wants the recorded webinar to take up 5GB of their hard drive.
Network Marketing 101 –YouTube Video – How To Host A Webinar For Free – Step by Step
#5. Future Action
A successful webinar may generate new recruits. However, one short interaction isn’t nearly long enough to secure the type of long-term response required. Therefore, it’s imperative that this product builds towards future action.
The webinars aren’t the only source of communication available. Encourage new recruits to join a newsletter, as this is another fantastic chance to mentor them on a long-term basis. Similarly, you may want to open a network for continued tutoring. This can be done via your website, social media, or team messaging Apps.
Perhaps most importantly, a successful webinar should leave users wanting more. Get it right, and using monthly webinars could be one of the greatest tools at your disposal.