Make Your Mark Online
Whether you’ve recently started a new business or you’ve been running your own company for years, if you haven’t already, now is the time to take your marketing efforts online. If you can successfully make your mark online, you’ll be able to spread the word about your company far and wide, reaching millions of more people than you ever could have imagined. Sound good? Try out these simple tips to make your mark online now:
Content is King
It’s becoming a bit of a cliché, but that doesn’t make it any less true. If you want to have any success whatsoever when marketing online, you need to create content that is unique, useful and informative. If you can do that, readers will flock to you, and you’ll see many more sales as a result.
Search Engine Optimization
SEO is important because it is that which will determine whether your website sinks or swims on Google or other search engines. Obviously, the higher you are ranked on Google, the more visitors you will get to your site. So take the time to employ as many SEO measures, including writing good content, as you can.
Use Google Analytics
Google Analytics is a fantastic tool that lets you know exactly who is visiting your site. You can see where they are from and what they are looking at while they’re there. By using this, you can work out who your target demographic is and what you can do to convince e them to come back and buy from your business.
Use Social Media
As well as having your own business, if you really want to make your mark online, you should set up business profiles on as many of the most popular social media sites as possible. By doing so, you can directly converse with your target audience. Building up a relationship of trust with them, which means that when you do employ a killer new marketing strategy, they’re more likely to listen.
Check Out the Competition
Whatever your niche, it never hurts to check out the competition. Take note of what they are doing right and where they have room for improvement. Use this to make your marketing strategy bigger and better than anyone has seen before.
Invest in Web Design
No matter how great your products and services are and how well your content is written. If your website looks like an early 90s throwback, is clunky to use and just doesn’t make a positive first impression, you aren’t going to win anyone over. So bite the bullet, hire a web designer and create an attractive, modern site that will do most of your marketing for you.
Create Viral Videos
If you want millions of people to know about your business in a matter of hours, there is nothing better you can do that create a truly cutting-edge viral video that grabs people and compels them to share. If you aren’t confident you can do that, hire freelance creatives who can.
Are you an online marketing pro?
What are the techniques that bring you the most success?