The Secret Ingredient – How To Make Your Website Stand Out
Digital marketing isn’t an easy job, but you can certainly make it easier if you have a great website. After all, a website represents your online presence. If people are thinking about your business then they will probably go to your website if they want to learn more about you. Your website should most likely include your company’s name to make it more easily memorable. And you should probably have it linked on your social media pages such as on your Twitter information.
However, websites can be difficult to create. There are many different factors that go into making a website and, most of the time, we usually spend a lot of money hiring freelancers and other outsourced services in order to make it beautiful and to our specifications. However, amidst all of the fancy designs, graphics and color combinations, there’s one of that will make your website stand out, and you don’t even need to hire a freelancer: original content.
The importance of original content
Original content is one of the main drivers of good SEO, or search engine optimization. If you have original content, then search engines such as Google will rate your business highly because you’re offering something new. The internet is full of copycats and plagiarists. So it makes sense that Google is awarding people who put effort into making quality content as opposed to stealing someone else’s work.
Creating original pieces of work, be they blogs, pictures or just simple articles about your latest products, is a great way to encourage visitors to return. The better the quality of your content, the more likely your visitors will come back. They want to read updates and share your website with friends.
Original content isn’t difficult to create
When people say original content, they don’t mean that you have to make or design something from scratch that no one has ever done before. Original content is a loose definition and it generally means that as long as you aren’t blatantly copying someone else’s content, yours can be defined as an original. In other words, you can copy formats such as “Top 10 List” or “How to improve your X”. You can not use the exact same titles or simply reword whatever content you’re getting inspiration from. The format can be the same, but the content itself has to be different.
Many companies have their own blogs that are regularly advertised on their social media channels, but what exactly can a business write up that counts as unique content? Firstly, a lot happens within a business. For instance, you could write about the design of your office. Why you chose to buy certain products or pieces of furniture over others. Alternatively, you could give a brief report of the work day. Writing and keeping your customers and clients updated with your progress. For instance, if you are a software design company, then a nightly update for your fans doesn’t take long to write. It will give you some attention and it will show your fans that you care to update them about what’s going on with the software.
Using someone else’s content is dangerous
If you copy someone else’s work, you’re at risk of being flagged by Google for plagiarism. There are many online tools that will help you determine if your work is too similar to other people’s work. It’s recommended that you run your articles and blog posts through these tools before you post. If you are flagged by Google and you don’t appeal the decision (sometimes you might not even realize you have been flagged) then you will be blacklisted and you won’t appear in Google’s search results. It can be hell trying to recover your status and remove the blacklist but assuming you take necessary precautions, you can completely avoid the possibility of being flagged by Google in the first place.
Using someone else’s pictures is also a big deal in the world of online copyright. If you make use of someone else’s image, you might be sued by the owner even if you provide credit and link to their website. If possible, take your own photos and use those or create your own graphics and images. Taking pictures from Google or other parts of the internet, ensure those images are free to use and royalty free. If not, you might get a nasty email demanding money from you. Image copyright lawsuits are very common, so take precautions if you don’t want to be made an example.