How To Blog Your Business To Success
Having a strong web presence is essential for any business. One way to ensure this is to start blogging. A blog is a series of regular posts on a website written in an informal and often diary-like manner (just like this very post!). Many businesses now run blogs as a way of keeping their websites active and luring in new clients through their personality and expertise. Here are some ways how to blog your business to success and can get the best out of blogging.
Give advice – don’t just promote
Whilst you can use blog posts to promote your products and services, it’s important to have regular visitors first, which means creating interesting and juicy content that people will want to click on (not just product placement). You can blog about anything but generally, it pays to keep the content related to your product and professional. One way to ensure readership is to give people useful advice that people interested in your brand will click on. For example, if you run a car dealership, a post on car insurance saving tips could be popular. If you run an accountancy firm, why not give some financing after Christmas advice?
Promote on social media
Improve the chance of your blog posts being read by posting them on all social media platforms the moment they are published. There are ways of automating your blog posts so as soon as they are published they automatically get posted on Facebook and Twitter. Repost them a couple weeks later to increase your readership.
Guest blogging is a way to further increase your scope. Writing a post related to your business on another person’s website may lure in a few extra visitors. In exchange, allow the owner of that site to promote their business on your website. This is known as cross-promotion.
Make sure that the other company is not a direct competitor. It will be good when it is a related business (if you’re a local electrician ask to write a post on a plumber’s website). This site here offers some useful advice on guest blogging: https://www.guestposttracker.com/blog/guest-blogging-tips/
Web analytics show you how many visitors are reading your blog. Which posts are most popular, what time they were most popular. In some cases the keywords that led to users discovering these blog posts. Observing trends and altering your content to fit these trends can help increase the number of readers you get.
Branch out into vlogging
Expand your blogging beyond words on a page by also embracing videos. Whilst not everyone feels comfortable getting behind a camera some may find it easier than writing engaging content. You should keep video content similarly related to your business and equally professional (no gaming tutorials or reaction videos). Invest in a decent camera and microphone so that people aren’t put off by low-quality recording. Then start a series of videos on a topic of your choice. You can share these videos on your website and post them on social media the same way you would with blog posts.